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If there is one non-negotiable domain that a successful business enterprise cannot afford to neglect at any cost, it is that of marketing. While curating the best of products and services is the first stepping stone towards success, a carefully crafted marketing strategy is essentially a communication tool to interact with potential customers.

The insurgence of the transformation across the global business climate has particularly made it imperative for organizations to modify and revamp their existing marketing mechanisms. This is essential in order to reach across the multi-faceted sectors in the virtual space and target and seek out specific consumer groups looking for their desired products and services.

As a business professional, it is, therefore, essential for you to take into account that marketing not only serves as the basic apparatus to acquire engagement with customers but it also influences and ultimately, sells your products.

In an age where your target audience particularly garners opinions about products and services from social media platforms and other associated forums, it is essential that you equip yourself with the necessary technological tools to unravel the key to formulating a successful marketing strategy in place.

In order to help you develop a strong presence for your enterprise in the dynamic market of today across digital spaces and to eventually grow and scale your business, here is a list of free online courses on marketing that you definitely must check out.

The list has been compiled especially bearing in mind that these programs are available online and can be accessed online, thereby enabling you to learn and upskill yourself, right from the comfort of your home.

1. Fundamentals of Digital Marketing

The insurgence of technology into the domain of business has necessitated a transformation in terms of marketing techniques and its working mechanisms as well. If you are looking for best courses on marketing that will impart you a crucial understanding of the digital space, its operational procedure, and its influence on the marketing of today's world, this is an option on Programs Online that you definitely cannot afford to miss out on.

Available for free, the program will equip you with the theoretical fundamentals as well as analytical instances from ground-level scenarios to help you ameliorate your digital marketing skills and garner profit from it, in the long run.

2. Brand Management in Digital Economy 

Developing a strong market presence in the business climate of today taking into account technological trends and digital mechanisms requires due tact and strategic techniques. This is one of the top online programs on marketing that will not only help you in the formulation of your enterprise into a credible brand but will also equip you with the ability to aid your enterprise in embracing the alterations that come with it foraying into the realm of the digital economy.

The certification upon completion is yet another added advantage that will authenticate the proficiency that you garner through the course and will thereby affirm your marketing acumen when you are being considered for new jobs and roles, in the days to come.

3. Artificial Intelligence in Marketing

The key to successfully unraveling the secrets of thriving and surviving in the market is by unlocking the potential that comes with utilizing technological and digital innovations, at every step of the way. This program, for instance, arms you with the functional mechanism of artificial intelligence and how it can be leveraged to optimize business opportunities and transcend difficulties and obstacles, as and when they come.

The fact that it can be availed on Programs Online absolutely free of cost is yet another reason for you to take the plunge and initiate your learning journey without a slight bit of hesitation.

4. Marketing Analytics

For any enterprise to survive in the ever-changing dynamic global market of today, the trick is to understand emerging trends by identifying and analyzing the available data. This is one of the Top online marketing programs, available in Coursera, that will allow you to uncover the demands and the requirements of customers at large and thereby, help you make informed business decisions, accordingly.

The certificate upon completion will record your progress in marketing acumen and the flexibility in terms of deadlines will ensure that you partake in this learning journey, at your own comfort speed with absolutely no hindrances coming in your way.

5. Social Media and Digital Marketing Fundamentals

If you are looking for programs on marketing that will help you understand the behavior and the factors determining the decision-making of your target consumer group, this is an option that you definitely must feature among your top picks. The course not only acquaints you with essential insights that will help you optimize opportunities and navigate through challenges in this era of the digital economy but it also arms you with an understanding of the influence of social media on consumer behavior, at large.

This is crucial as it provides you with the basic apparatus through which you will be able to effectively reach out to your consumers, interact with them and engage them, thereby actively establishing a strong presence for your brand.

6. Online Marketing Strategies

The advent of e-marketing has considerably altered the operational procedures of targeting, branding, pricing, communication techniques, and so on. This is one of the programs on marketing that will allow you to understand the multi-faceted alterations that your marketing strategy must embrace in order to survive and thrive in this era of digital marketing.

Available on edX, the course will provide you with the apparatus that you will require to establish a strong presence in the realm of online marketing and thereby, help you optimize and leverage credible opportunities that come in your way, making use of relevant data and social media tools, all at the same time. 

Conclusion

The ever-changing dynamic business climate of today extending across digital spaces makes it imperative for enterprises to modify and reformulate their marketing strategies, techniques, and mechanisms at the earliest. Equipping yourself with the latest trends and functional mechanisms of the domain of marketing by enrolling in one of these free online courses on marketing, is a potent and credible way to maintain and ameliorate your professional relevance as a business professional, in the days to come.