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In this article, you'll explore the 5 best free social media analytics courses for your enterprise to survive and thrive in this era of evolving marketing trends and tools across the globe.

One way to succeed in any business endeavor is to understand your customer, inside out. In this age of technological innovation, there is no better way of evaluating the needs and requirements of your customers than the analysis of available consumer data linked to various social media platforms. This is precisely wherein the efficacy of free social media analytics courses comes to the fore.

If as a business professional, you are seeking to expand the outreach of your organization, the remedy lies in equipping yourself with the nuances of analyzing data by opting for learning courses in order to make informed business decisions.

Here is a list of the 5 best free social media analytics courses that will impart you with a far better understanding to strategically navigate your enterprise without you having to bear the financial brunt of it, all at the same time.

1. Digital Marketing and Social Media Analytics

If you are looking for a course that is brief and precise and yet will acquaint you with the changing nature of marketing tools and emerging trends, this is one of the free social media analytics courses from Programs Online that you cannot afford to miss out on. Offered by the MIT Sloan School of Management, this course will provide you with a detailed insight on the evolving marketing strategies, all of which will be extremely beneficial for charting out the trajectory of your enterprise in the days to come.

2. Marketing Analytics: Data Tools and Techniques

Free social media analytics courses are effective only so long as along with theoretical understanding, they also impart the apparatus and techniques to implement strategies in real-life practical scenarios. This course from the University of Pennsylvania will single-handedly acquaint you with both these arenas along with ensuring that you effectively analyze issues using the available data and chart out subsequent pathways to yield positive outcomes, as a whole. 

3. Social Media Analytics: Using Data to Understand Public Conversations

Understanding consumers inside-out entails understanding the emerging trends and direction of public interactions across platforms such as Twitter and others. If you are looking for an in-depth understanding of digital tools to evaluate and analyze such data, this course, offered by the Queensland University of Technology is one that must definitely feature in your list of free social media analytics courses before you make your final call.

4. Social Media Data Analytics

If you are looking for a course that will at once target all the multiple facets of identifying, analyzing, and utilizing data for subsequent business-driven decisions, this is one option on Coursera that you cannot afford to miss out on. Provided by the University of Washington, the fact that this course comes with a flexible schedule and certification, are yet other reasons for you to check it out before you decide on your final pick.

5. Digital Marketing and Data Driven Analytics

In a world deeply reliant and driven by data, there is nothing more important for an enterprise than developing a credible online presence to attract customers. This is one course on edX that will enable you to analyze the emerging trends and maneuver through social media so that your organization can fulfill the evolving requirements of consumers and continue to thrive in the future.

Data-driven business decisions are the absolute need of the hour for every enterprise out there. Arming yourself with the relevant knowledge from any of these free social media analytics courses will help you better secure a strong foothold in the current and future business arena and be able to adapt to the changing demands of the global market, more so than ever before.