Links -> Link Details

Title	Attribution Models Gaps in Sports Betting Ads with Postback URL
URL	https://medium.com/@jm11060292/attribution-models-gaps-in-sports-betting-ads-with-postback-url-b798bfd4f3e6?postPublishedType=initial
Category	Games --> Card Games
Meta Keywords	sports betting ads
Meta Description	Solve attribution gaps using postback URLs to track performance accurately and optimize sports betting campaigns for better ROI.
Owner	Mukesh
Description
Understand how postback URLs help close attribution gaps in sports betting ads. Explore how server-to-server tracking improves conversion accuracy, reduces fake traffic, and optimizes ROAS.