Article -> Article Details

Description: Smith Publicity Inc. is among the publishing industry's most well-known and successful book marketing, book publicity, and book promotion agencies. We have promoted more than 3,500 books and authors – the most ever by any book publicity agency in the history of publishing. Started in 1997 by Dan Smith, what began as a one-person operation has evolved into an industry leader. Smith Publicity is ahead of the curve with innovative author promotion services and strategies. We also take pride in being an equal-opportunity book promotion company. We publicize quality books in all genres, both self-published or traditionally published. Our marketing services campaigns cultivate significant media interest and coverage of an author and book. The end goals are to spark book sales, build author brands, and create opportunities beyond the book itself. Among leading-edge author promotion agencies, Smith Publicity is well-known for being the first book publicity firm to land a New York Times feature story for a first-time, self-published novelist. We also produced some of the earliest video book trailers. The agency is credited with developing the catch-phrase, "book as a business card," and was the first company to promote this book marketing approach. Also, we were trailblazers in using bylined article pitches for non-fiction authors. The subject of book PR often brings up questions from authors. For anyone wondering, "how do I market my book" and "how do I get media coverage of my book," or similar questions, please give us a call. We're always pleased to help!

Social media plays a crucial role among book marketing services options today. Authors can significantly enhance their visibility and connect with potential readers through effective use of social platforms. It’s most potent when combined with traditional public relations efforts like media outreach and online publicity. The key to success on social media is in cultivating a following and creating engaging posts that catch people’s attention. Authors need to leave a lasting impression that inspires readers to want to learn more about them and their books. Timing and frequency of posts are vital to your success.

While it’s essential to share your content regularly, overdoing it can be counterproductive and even push followers away. A hard-sell approach, constantly pushing for sales, can drive audiences away, too. Instead, focus on being helpful, informative, and entertaining in your posts. For socially outgoing individuals, navigating social media comes more naturally, whereas others may need to strategize to attract followers and engage them over time effectively. It’s crucial to initiate this process early, as waiting until a month before your book launch to build a significant following is rarely successful.

The most effective authors tend to grow their audience gradually, learning along the way about what resonates with their followers. In today’s digital environment, hosting in-person events and securing media coverage can be excellent opportunities for social media content. Authentic, engaging experiences provide rich material for posts. If you’re quoted in articles or featured in TV interviews, sharing those links can connect you with your audience. Highlighting these real-life experiences not only fosters genuine interest in your work but also adds credibility, enhancing your stature as an author.

It’s essential to remember that every aspect of publicity, including social media, is a long-term endeavor. Success doesn’t happen overnight; instead, it’s a gradual process that requires consistency. Trying to force immediate results can backfire, as audience interactions and algorithm responses build slowly. By nurturing your online presence, you set yourself on a path toward success for both your book and your personal brand. With thoughtful planning and execution, every element of your marketing strategy can work together to achieve your goals. Embrace the journey, and let your unique voice shine through.