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| Title | Biscuits Market: Changing Snack Preferences and Branded Product Portfolio Expansion, 2026–2034 |
|---|---|
| Category | Business --> Advertising and Marketing |
| Meta Keywords | Biscuits Market |
| Owner | Bobby Yadav |
| Description | |
| Market Overview The global biscuits market was valued at USD 134.1 Billion in 2025 and is projected to reach USD 191.4 Billion by 2034, growing at a CAGR of 4.00% during the forecast period 2026-2034. This growth is driven by the rising preference for convenience snacking, a diverse range of innovative biscuit products, and increased online availability. Asia Pacific dominates the market with over 37.5% share in 2025. For more details, visit Biscuits Market Study Assumption Years
Biscuits Market Key Takeaways
Sample Request Link: https://www.imarcgroup.com/biscuits-market/requestsample Market Growth Factors The biscuits market is propelled significantly by the rising demand for on-the-go and convenience snacking. As urbanization and busy lifestyles grow globally, consumers favor quick, easy-to-carry foods that require no preparation. Biscuits, with long shelf life and a range of flavors, formats, and nutritional profiles, satisfy this need effectively. The increasing popularity of portion-pack and single-serve products bolsters demand particularly among working professionals and students. This behavioral shift due to time scarcity fosters biscuit consumption in both emerging and developed regions. The online accessibility of biscuit products has further augmented market growth. According to the 2024 UNCTAD report, e-commerce sales surged to USD 27 Trillion in 2022 across 43 economies, marking a 15% increase since 2019. This digital expansion allows consumers to browse multiple brands, compare prices, read reviews, and order conveniently from home or on-the-go. Smaller niche brands, offering gluten-free, vegan, organic, or international biscuits, benefit from increased online visibility, reaching wider audiences beyond physical retail limitations. Product innovation remains a key driver enhancing consumer appeal. Companies continuously experiment with new flavors, texture combinations, and formats such as sandwich-style, bite-sized, protein-enriched, and probiotic biscuits. Packaging innovations including resealable and eco-friendly designs improve convenience and brand image. Limited-edition and region-specific biscuits create excitement and encourage repeat purchases. These advancements meet the evolving consumer preferences for variety, indulgence, health, and sustainability, solidifying biscuit brands’ market positions. Market Segmentation Analysis by Product Type:
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Regional Insights Asia Pacific leads the biscuits market with a 37.5% share driven by its large, rapidly growing population, increasing urbanization, and rising disposable incomes. The region's expanding middle class demands convenient, affordable snack options, while strong retail infrastructures like supermarkets and online platforms enhance product accessibility. Local flavors and health-oriented variants contribute to sustained growth in the region. Recent Developments & News In September 2024, Integrated Industries Ltd's subsidiary, Nurture Well Foods, launched a new biscuit range and acquired a 3,400 MT biscuit plant in Neemrana, Rajasthan, achieving 75% sales growth and Q1 2024 revenue of INR 1,401.4 Million. August 2024 saw ITC Sunfeast introduce the Super Egg & Milk Biscuit with protein-rich ingredients for children's nutrition, targeting South and East India markets. In July 2024, McVitie’s launched its indulgent Signature range in Waitrose. Also, ITC Sunfeast began the "Nalladhu Thedi Varum" campaign featuring Tamil stars to promote SuperMilk Biscuits. June 2024 marked a partnership announcement between Mondelēz International and Lotus Bakeries to expand Biscoff distribution and develop co-branded chocolates in India and Europe. Key Players
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