Article -> Article Details

Market Overview

The Brazil Plant-Based Meat Market reached a size of USD 439.8 Million in 2025. It is projected to grow at a compound annual growth rate (CAGR) of 20.71% during the forecast period from 2026 to 2034, reaching a market value of USD 2,393.1 Million by 2034. Key drivers include increasing health and environmental awareness, rising demand for plant-based diets, animal welfare concerns, and investments in alternative protein innovation.

Study Assumption Years

• Base Year: 2025
• Historical Years: 2020-2025
• Forecast Years: 2026-2034

Brazil Plant-Based Meat Market Key Takeaways

• The Brazil plant-based meat market size was USD 439.8 Million in 2025.
• It is expected to grow at a CAGR of 20.71% during 2026-2034.
• The market is forecast to reach USD 2,393.1 Million by 2034.
• Approximately 10 million Brazilians identify as vegan, with 40 million vegetarians reported as of 2023.
• Over 240 vegan and vegetarian restaurants operate nationally, supported by movements such as Meatless Monday.
• Brazil holds the second-largest global cattle population at approximately 232 million.
• Domestic beef production may decline by 25% by 2050 due to environmental initiatives.

Sample Request Link: https://www.imarcgroup.com/brazil-plant-based-meat-market/requestsample

Market Growth Factors

Consumer demand for veganism in Brazil is increasing and by 2023, there are about 10 million vegans and 40 million vegetarians in Brazil․ Veganism is one of the fastest growing consumer food trends in the United States․ Pro-vegetarian campaigns such as Meatless Monday, often organized and backed by state governments and animal rights groups, have helped to popularize vegan and vegetarian restaurants in the US, of which there are 240+․ With rising numbers of vegetarians and vegans, the demand for meat alternatives has increased․

Consumer health concerns and increased mortality from cardiovascular disease are driving the demand for healthier source of protein food including plant-based meats․ Brazil's food industry is investing in plant-based proteins because of the nutritional and environmental advantages of these proteins and the large market potential․

The market is driven by environmental sustainability trends․ Despite this, deforestation remains a challenge in Brazil: in July 2024, 666 square kilometers of forests were cleared (down 46% on July 2023)․ Animal agriculture in Brazil, the country with the world's second largest herd of cattle, accounts for around 20% of global beef exports․ It has an environmental impact on the Amazon Rainforest and the Cerrado․ Due to government pressure and private sector action to curb climate change and reduce deforestation, there is a domestic trend of reducing beef production by one-fourth by 2050 and a shift towards the production and consumption of plant-based meat products․

Market Segmentation

Product Type Insights:

• Burger Patties: Includes plant-based patties designed to mimic traditional beef burgers, catering to burger consumers seeking animal-free options.
• Sausages: Plant-based sausages that provide a meat-like experience, popular among consumers looking for familiar formats.
• Nuggets and Strips: These products offer convenient and familiar meat analogs, oriented towards quick and easy meal preparation.
• Ground Meat: Plant-based ground meat alternatives suitable for various culinary applications replacing conventional minced meat.
• Meatballs: Plant-based meatballs that replicate the taste and texture of traditional meatballs.
• Others: Includes other assorted plant-based meat products available in the Brazilian market.

Source Insights:

• Soy: A major source of plant protein for alternative meat products, widely used due to its functional and nutritional properties.
• Wheat: Used as a plant-based protein source contributing to texture and protein content.
• Peas: Increasingly popular source of plant protein utilized in meat alternative formulations.
• Others: Covers additional protein sources employed in plant-based meat production.

Meat Type Insights:

• Chicken: Plant-based alternatives mimicking chicken meat widely consumed in Brazil.
• Beef: Meat alternatives replicating beef products, catering to Brazil's significant beef consumer base.
• Pork: Plant-based products designed as substitutes for pork.
• Others: Includes other meat type alternatives not classified under chicken, beef, or pork.

Distribution Channel Insights:

• Restaurant and Catering Industry: Channels involving food service providers utilizing plant-based meats in menus.
• Supermarkets and Hypermarkets: Retail outlets offering plant-based meat products to consumers.
• Convenience and Specialty Stores: Smaller retail formats specializing in plant-based or specialty food products.
• Online Retail: E-commerce platforms distributing plant-based meat products directly to consumers.

Regional Insights

The report segments the Brazil plant-based meat market by five key regions: Southeast, South, Northeast, North, and Central-West. While specific regional statistics on market share or growth are not provided, these regions collectively represent the geographical scope of market analysis and forecasts for 2026-2034.

Recent Developments & News

In February 2024, Cellva Ingredients, Brazil's first startup focused on cultivated animal ingredients, secured R$6.5 million in an initial funding round led by Seed4SCience from Fundepar, with investors including ProVeg Incubator, Rumbo Ventures, and EA Angels. Cellva plans to close this round at R$10 million by March 2024. In September 2023, JBS, a major meat company, commenced construction of the Biotech Innovation Centre in Florianópolis. This R&D facility focuses on developing cell-based protein to improve efficiency, scalability, and cost-effectiveness in cultured protein production.

Key Players

• Cellva Ingredients
• JBS

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.