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MARKET OVERVIEW

The Brazil sportswear market size reached USD 4,280.95 Million in 2024 and is projected to grow to USD 5,988.47 Million by 2033, expanding at a CAGR of 3.80% during the forecast period of 2025–2033. This steady growth is driven by increasing health consciousness, rising participation in gyms and sports, and growing demand for athleisure wear. Urbanization, influencer-driven fashion trends, and football's popularity also enhance apparel and footwear sales. Additionally, the growth of e-commerce boosts market accessibility and contributes positively to the market outlook.

STUDY ASSUMPTION YEARS

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

BRAZIL SPORTSWEAR MARKET KEY TAKEAWAYS

• Current Market Size: USD 4,280.95 Million in 2024
• CAGR: 3.80% during 2025-2033
• Forecast Period: 2025-2033
• The market growth is propelled by increased health consciousness and growing sports participation.
• Athleisure wear is becoming a common fashion choice beyond gym use, influenced by celebrity endorsements and influencer advertising.
• E-commerce expansion has revolutionized sportswear shopping with personalized services and online exclusives.
• Women’s rising participation in fitness fuels demand for gender-specific sportswear designs.
• Urbanization and football popularity further support the growing demand for sports apparel and footwear.
• The market growth includes all income and age segments across Brazil.

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MARKET GROWTH FACTORS

Athleisure trends have become an area of growth in the Brazilian sports market. Sport and casual clothing become more and more blurred on the Brazilian fashion market. Leggings, joggers, and athleisure tops have become more commonly worn as normal clothes, a trend supported through celebrity culture and influencer marketing. Domestic brands and foreign brands have followed up by making clothing that combines style with performance making such clothing more attractive to a wider audience.

Consumer behavior changes, infrastructure improvements, increased use of mobile applications, and trust in online payment systems drive the growth of e-commerce within the sportswear industry. Sportswear brands invest in more than online shopping that is personalized, in fitting rooms that are virtual, and in shipping that takes two days. Marketers use social media, influencers, and online exclusives in order to target the young consumer segment, a price-sensitive group. Online channels are a strong driver for Brazil's sportswear market.

Brazilians becoming increasingly health and fitness conscious is another growth factor. More Brazilians than ever before now adopt an active lifestyle. Public health and wellness influencers have contributed in some measure to this trend, and breathable, light, and durable performance wear is in demand. Women participate more in fitness activities and drive demand for women's sportswear with athleisure and lifestyle apparel that incorporates health consciousness and prevents the need for healthcare into everyday life.

MARKET SEGMENTATION

Product Insights:

• Shoes
• Clothes

Distribution Channel Insights:

• Online Stores
• Retail Stores

End User Insights:

• Men
• Women
• Kids

Regional Insights:

• Southeast
• South
• Northeast
• North
• Central-West

RECENT DEVELOPMENTS & NEWS

In December 2024, The Brazilian Football Federation (CBF) renewed its exclusive kit supply agreement with Nike for an additional 12 years. Nike will supply cutting-edge football technologies to support the Brazilian national team's performance. Notably, Nike's global ambassador Vinicius Jr., a Real Madrid star, ranked second on SportsPro’s 2024 list of the 50 Most Marketable Athletes, underscoring Nike’s strong market presence and endorsement impact in Brazil.

KEY PLAYERS

• Nike
• Not provided in source (Only Nike explicitly mentioned)

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