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Title

How did I generate a significant increase in organic monthly traffic for my first client in one month?

In today’s corporate environment, there is fierce competition in every industry and service sector. Being on the top page of Google is therefore a huge honor in the world of online commerce, and it also boosts your chances of getting customers. User experience, technological aspects, and content quality are just a few of the many components that go into making a website popular.

Here in this case study, I’m going to demonstrate how did I able to increase organic monthly traffic and the keyword ranking of my client’s website in one month

1. Background of the Client

2. Initial site audit & Analysis

3. Strategies & action

4. Results

5. Conclusions

Background Of The Client

I’ll give you a quick overview of the client’s background before we begin the activity.

1. Client closely related to the baking industry mainly focusing on customized cake making and delivery

2. With several of their key terms ranking on the first page, the website already receives a moderate amount of traffic.

3. The client’s requirements were straightforward: obtain positions 1 through 3 in the above-the-fold rankings.

Initial Site Audit & Analysis

The client contacted our team in the first week of July regarding the web marketing and ads. And WordPress powers the client’s website.

Uber Suggest and Moz were primarily used as free tools for the initial site analysis. Google Keyword Planner was used for the keyword research.

State of keywords in the beginning.

Keyword	Position	Volume
Online Cake Delivery Thrissur	2nd Page 5th Position	100 – 1K
Cake Delivery in Thrissur	4th page 8th Position	100-1K
Birthday cake shop in Thrissur	4th Page 5th Position	10 -1000
Birthday cake delivery online	Greater than 4th page	1K – 10K
Cake Delivery Online	Greater than 4th page	10K – 100K

Only the customer company keyword appears on page one.

Since the initial local audit (map scan) was completed by using the tool Local falcon, the customer desperately needed the local business searches.

The map analysis is completed using a grid with a size of 7*7, with a set grid radius of 3.5 miles, and imperial measurements are taken. According to the search data, the keyword has a good position close to the client but only a very low score elsewhere.

Below is a report on the initial map scan.

According to the Moz audit, the domain authority (DA) is 5.
Additionally, both the On-Page SEO score and the Off-Page SEO score stay at 64.
Only 20 backlinks were present, which is relatively little, and they had a very high spam score of more than 20%.

Strategies & Actions

Some Strategies and activities are intended to work out based on the initial audit study.

Make adjustments to the website’s title and meta description as well as the focus keyword. Then add appropriate Header and Alt tags.
Competitive analysis and keyword rankings.
Boost link building for the client’s website.
Amplify social media presence, focusing primarily on Facebook & Instagram. YouTube videos can also be added.
Need to improve the website page speed.
In order to improve local search, increase the number of citations (Local SEO)
Check for basic on-page SEO.
To enhance conversion, product SEO must be implemented on each product page.
Determine which schema markups should be applied to the website.
To lower the spam score, further research on the relevance and quality of the website is required.

After a month, changes

After implementing some of these tactics, the modifications are reflected in the site audit in the month of August.

The monthly organic traffic in August is four times greater than the monthly organic traffic in July.