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China Hair Care Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 14,918.1 Million

Market Forecast in 2033: USD 21,648.3 Million

Market Growth Rate (2025-33): 4.22%

The China hair care market size reached USD 14,918.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 21,648.3 Million by 2033, exhibiting a growth rate (CAGR) of 4.22% during 2025-2033​. The China market is majorly driven by the increasing urbanization, rising disposable incomes, growing middle-class population, the influence of western beauty standards, a heightened focus on hair health, technological advancements in product formulations, and the expansion of digital and e-commerce platforms.

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China Hair Care Market Trends and Drivers:

The Chinese hair care market is experiencing a significant transformation, shifting towards premium products that go well beyond just basic cleansing. Consumers are now looking for advanced solutions that cater to their specific hair and scalp needs. This change is driven by a more informed customer base that actively researches ingredients—think ceramides, peptides, amino acids, CBD, and natural extracts like ginseng and camellia—and expects salon-quality results right at home. With disposable incomes on the rise, especially among urban millennials and Gen Z, there's a growing willingness to spend on higher-end, performance-focused products such as intensive repair masks, concentrated serums, leave-in treatments, and professional-grade tools. In response, brands are stepping up with scientifically-backed formulations, clinical claims (often supported by third-party testing), and clear communication about where their ingredients come from and how they work. This evolving landscape is blurring the lines between mass-market and luxury, as local brands quickly enhance their offerings to compete with established international names on quality and innovation, not just price. The emphasis is firmly on delivering real benefits: repair, deep hydration, color protection, scalp health, and overall hair resilience.

A major shift is happening in the world of hair care, where scalp care is stepping into the spotlight as a crucial element for promoting healthy hair growth and overall quality. Just like the detailed skincare routines that have gained popularity in China, people are now embracing dedicated scalp care routines that include pre-wash treatments, exfoliating scrubs, soothing toners, and targeted serums. This trend is largely driven by the ongoing influence and innovation from Korean beauty (K-beauty), which has introduced concepts such as scalp detox, balancing the microbiome, and protecting against blue light. K-beauty brands are leading the charge in this area with their cutting-edge formulations and appealing textures, prompting both local and international brands to quickly create and market their own scalp-focused products. The rise of this trend is fueled by an increasing awareness of scalp issues like dandruff, sensitivity, oiliness, and hair loss, along with a growing interest in preventative care for thicker, stronger hair. This evolving landscape opens up exciting opportunities for specialized products and diagnostic tools, such as AI scalp analysis apps offered by various brands and salons.

The old "one-size-fits-all" method is fading away as Chinese consumers increasingly seek hair care solutions that are uniquely tailored to their individual biology, lifestyle, environment, and aesthetic aspirations. Thanks to cutting-edge digital technologies and direct-to-consumer (DTC) models, brands are stepping up their game. They’re using AI-driven diagnostic tools that analyze consumer-submitted photos and videos, along with detailed quizzes that assess hair type, scalp condition, damage level, porosity, density, and environmental stressors. This allows them to recommend personalized product regimens or even craft custom-blended formulations—like shampoos, conditioners, and serums—that are conveniently delivered through subscription services. E-commerce platforms and social commerce, particularly through key opinion leaders (KOLs) and key opinion consumers (KOCs) on Douyin and Xiaohongshu, play a vital role in helping consumers discover and purchase these tailored offerings. This shift caters to the growing demand for individualized effectiveness and luxury experiences, moving past traditional categories like "dry" or "oily" hair. Instead, it focuses on truly customized solutions that address specific concerns such as pollution protection, seasonal changes, color-treated hair needs, or particular hair loss patterns, which in turn significantly boosts customer engagement and loyalty.

China Hair Care Market Industry Segmentation:

Product Type Insights:

• Shampoo
• Hair Color
• Conditioner
• Hair Styling Products
• Others

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Retailers
• Others

Region Insights:

• North China
• East China
• South Central China
• Southwest China
• Northwest China
• Northeast China

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Ask Our Expert & Browse Full Report with TOC & List of Figure: https://www.imarcgroup.com/request?type=report&id=23378&flag=C

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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