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In a digital-first world, the ability to simplify your message and connect with your audience quickly is more valuable than ever. For businesses in Edmonton, explainer videos have emerged as one of the most effective tools to do just that. Whether it’s a startup unveiling a new app or a healthcare company clarifying a process, animated explainer videos turn complex ideas into clear, visual stories. And when it comes to trusted providers, one animation studio Edmonton stands above the rest.

Why Explainer Videos Work

Explainer videos are short, engaging animations that break down what your company does, how a product works, or why a service matters. They typically combine motion graphics, voiceovers, and music to guide viewers through a story in under two minutes. And they’re not just for tech companies—everyone from law firms to educators is using them.

Here’s why explainer videos are so impactful:

• Boost engagement: Videos are more likely to capture attention than static text or images.

• Increase retention: People remember 95% of a message when it’s delivered in video form versus just 10% when reading it.

• Improve conversions: Landing pages with explainer videos can increase conversion rates by 80% or more.

Why Edmonton Businesses Are Investing in Animation

As more companies compete for attention in Edmonton’s growing business scene, animated content offers a professional edge. Explainer videos are perfect for product launches, email campaigns, website intros, and even trade shows. With video being prioritized on platforms like YouTube, LinkedIn, and Facebook, having high-quality content gives brands an undeniable advantage.

That’s why businesses are turning to experienced animation companies Edmonton for support. These companies don’t just create visuals—they craft strategic messages designed to inform and convert.

What Makes a Great Animation Studio?

Not all studios deliver the same results. A reliable animation studio Edmonton brings more than just animation skills—they understand business communication.

Here are a few qualities that set the top studios apart:

• Story-first approach: They focus on message clarity, audience understanding, and narrative structure.

• Custom design: Avoiding overused templates, they create unique illustrations that align with your brand.

• Marketing alignment: Their team ensures your video supports broader goals like lead generation, engagement, or education.

• Full-service process: From scripting and storyboarding to animation and voiceover, they manage every step professionally.

Spotlight: Whiteboard Explainer Videos

Among the most effective explainer formats is whiteboard animation. This style mimics the look of someone drawing on a whiteboard while narrating a concept. It’s simple, direct, and extremely effective in holding attention.

Whether you're explaining how your tech platform works or presenting a case study, whiteboard animation is ideal. And when created by a skilled whiteboard animation video creator, it becomes an asset you can use across your website, social media, and sales decks.

This format is especially useful for:

• Explaining step-by-step processes

• Training employees

• Introducing new services

• Breaking down abstract topics

Explainer Videos in Action: Where Edmonton Brands Use Them

Top brands in Edmonton are leveraging animation in various parts of their business. Here are a few common use cases:

• On websites: Front-page explainers to quickly inform visitors about what the business does.

• In sales: Pitch videos that introduce a product or service clearly and persuasively.

• On social media: Short animations that attract views and encourage shares.

• For customer support: Instructional videos that reduce ticket volumes and increase satisfaction.

• Internal communications: Training and onboarding videos for employees and partners.

In each of these examples, a well-produced explainer video helps improve clarity, engagement, and retention—three essentials for modern business communication.

Choosing the Right Studio in Edmonton

When selecting a studio for your explainer video, consider one with a strong portfolio and proven process. A leading animation studio Edmonton like Hand on a Whiteboard not only delivers polished visuals but ensures the message is on-brand, effective, and easy to understand.

With a focus on storytelling, clear voiceovers, custom artwork, and thoughtful pacing, they help transform ideas into impactful media that serves a purpose—whether that’s driving traffic, educating clients, or boosting conversions.

Final Thoughts

Animated explainer videos are more than just trendy content—they’re strategic tools that support communication, marketing, and education. By partnering with a trusted whiteboard animation video creator, you ensure that your message doesn’t just look good—it lands effectively with your audience.

For Edmonton businesses looking to gain an edge, animation isn’t optional—it’s essential. And with the support of expert animation companies Edmonton, you can craft explainer videos that turn viewers into customers and ideas into results.