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A core asset of any eCommerce business is commonly recognized as a well-designed, highly optimized online store. Retailers are still hesitating if they need to create a mobile app that copies their existing website. However, they should definitely do this and here's why.

In 2016, Mobile app development company in New York released research showing that 58% of mobile users used their smartphones to monitor prices, deals and discounts, review reviews, compare products and even shop for products. Additionally, 66% of these people used their device to make a purchase once a week and even more often. Therefore, it may seem that 38% of purchases made through mobile devices is not a high number to focus on mobile. 

But every eCommerce business owner needs to remember that customers first go online via their smartphones to look at available deals, and then return to their desktop. Taking these statistics into account, new questions arise: isn't a responsive website a better alternative to a mobile app or isn't a responsive website enough to do e-commerce business? Well, it may be enough for you, but no more than that. In this article, we will cover the main advantages that retailers can have thanks to a mobile application.

Improved marketing communication:

With mobile devices today, customers stay connected with brands 24/7. These mobile devices have improved the way users interact with brands, obtain information and buy. More and more customers prefer to use their mobile phones to buy online. Therefore, it is important for companies to include such devices in their marketing approaches. This will help improve the way of interaction between the brand and customers.

To harness the power of connected customers, brands must provide consistent and consistent engagement through mobile e-commerce. In addition to helping customers stay connected to the brand, mobile commerce can also be used to offer customers deals, discounts, and coupons more effectively.

Greater brand recognition:

One of the main reasons for choosing mobile eCommerce app development created by Android application development companies in Texas is increased brand visibility. Also, it is the best advantage of mobile commerce.

Using a mobile eCommerce platform, brands find an easy way to connect with their customers, as most consumers spend many hours on their mobile phones. Small screens generally make users annoyed faster, in fact, according to one record, 32% of app users typically uninstall an app if they don't find it easy to use. This leads to a poor user experience. That's why brands need to offer the best quality and easy mobile app experience to users.

Better efficiency and higher revenue:

As a general rule, mobile apps are more flexible and easier to use. Although they are quite expensive to implement, they are likely to quickly pay off and increase sales. The correlation is simple: a good app with the right concept and functionality attracts more customers; More customers result in more orders and consequently your profits increase.

In addition, push notifications are a cheap and effective channel to increase sales and maintain the brand. Through push notifications, you can instantly deliver essential information to your customers and inspire them to place immediate orders.

Contactless payments:

Individual smartphones can now replace cash and credit cards thanks to the invention of contactless mobile payment technology. Payment apps provide ease, speed, and security. At the checkout, you don't need to take a wallet out of your bag to take out coins, bills or credit cards. Put the phone to the payment terminal and voila!

It has become especially urgent during the COVID-19 pandemic when people are having to avoid touching things and try to reduce the time they spend in stores.

Increase customer loyalty:

The most effective way to get your customers to spend more money is to run a customer loyalty program. Having an eCommerce mobile app increases the likelihood that your customers will participate in this type of program. Additionally, 82% more consumers are expected to shop at sites that offer customer loyalty programs. This is something you should definitely take advantage of.

A mobile app allows clients to view their status within a program in real-time. A loyalty program gives your customers a reason to spend more money to reach their next reward. For example, you can set up your customer loyalty program based on transactions. Order something from the mobile app 10 times and get an instant discount on your next purchase.

Another way to implement a loyalty program is to reward customers based on how much they have spent in a given time. Customers who spend more than $500 in a year will get some kind of reward or discount. Customers who spend $1,500 a year will earn even more rewards or discounts. Psychologically, this inspires people to increase the value of their regular orders as well as their purchase frequency to reach the next level of spending. Some companies may already have a customer loyalty program on their website. But running a similar promotion or campaign through a mobile app will be even more effective.

Personalized shopping experience:

Providing a personalized shopping experience to users is essential to the success of the e-commerce business. Mobile applications will allow you to recognize the regular purchase pattern of users, which helps to offer personalized options for users. When effectively planned and combined along with push notification strategies, it can show wonders in your marketing and sales campaigns. Instead of sending similar generalized marketing campaigns, you can send personalized marketing campaigns based on the user's taste. Similarly, an iPhone apps development in Virginia makes it easy for users to view their entire purchase history, making it easier for them to perform frequent shopping activities. According to the latest study, 63% of users want a personalized experience when shopping online. This number is up from 57% just two years ago. So overall, this is another uptrend.

How much does it cost to develop an eCommerce app?

Every person who contacts us with a request about eCommerce app development wants to know how much it would cost to develop their app. Experience shows us that the difference between apparently the same product could be several times smaller or larger depending on the contractor and the development process. The cost of app development depends on several factors, the main one being who will actually do the work:

• Yourself

• an independent worker

• An application development company (which can be in-house or outsourced).

If you're unsure of your capabilities, the next step is usually to choose a freelancer who can be a viable option, if you just want to test your product. It is not likely that a person is a professional in all fields: design, development, quality control and communication with you. For a sizable project, you need a team with competent developers, designers, testers, and managers, each a professional in their field.

On the other hand, different companies have very different rates, depending on the experience and skills of their workers, the level of UI/UX design and, of course, the geographical location of the company. Agencies based in the US, Canada or Northern Europe can charge up to 5 times more than companies located in Russia and Eastern Europe. Shakuro is one of the latter and uses outsourced application development services to benefit our clients' businesses.

The next question arises from the specifics of application development that we briefly covered in the technology stack section. If you already have a business up and running and need a native app, a Cross platform app development in chantilly will surely take no less than 1000 hours, which makes the price of custom ecommerce app development about $40-50K, taking our subcontracted rates. .

If you don't have a web store yet, you can choose an out-of-the-box CMS like WordPress, build a store on it, and then relatively quickly build an app with the help of specific plugins or build a hybrid app. The price of creating such an e-commerce application will be several times lower.

There are many options for any given project. Sometimes the best decision is pretty obvious, other times not so much.

Conclusion:

E-commerce apps are the future of shopping and it's always good to take the plunge early on and reap the benefits of mobile e-commerce. With the convenience and exclusivity that an app provides, it would be easy to capture users and retain them.

Next Read:

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AI based mobile apps

USM Business Systems is a renowned Mobile application development company in USA and best IT software solution provider based in New York, USA and India, established in 1999. In addition, we also have offices in California, USA and Dubai, United Arab Emirates.

About the Author

KoteshwarReddy

I am a passionate content writer and blogger who has written a number of blogs for mobile app development. Being in the blogging world for the past 3 years, I am currently contributing tech-laden articles and blogs regularly to USM Systems. I have a competent knowledge of the latest market trends in mobile and web applications and express myself as a huge fan of technology.