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Title Europe Beer Market Growth, Brewing Trends, Market Share and Industry Analysis 2025-2033
Category Business --> Food and Related
Meta Keywords Europe Beer Market
Owner Joey Moore
Description

Europe Beer Market Analysis 2025

Market Size in 2024: USD 152.7 Billion
Market Forecast in 2033: USD 181.6 Billion
Market Growth Rate 2025-2033: 1.85%

The Europe beer market was valued at USD 152.7 Billion in 2024 and is projected to reach USD 181.6 Billion by 2033, growing at a CAGR of 1.85% between 2025 and 2033. This steady growth reflects evolving consumer preferences, rising demand for premium and craft beers, and the increasing popularity of low-alcohol and alcohol-free alternatives across the region.

Growth Drivers of the European Beer Market

Rising Demand for Craft and Speciality Beers

The European market for craft and specialty beers is experiencing meaningful growth because consumers seek a greater variety of flavors and a more artisanal form of production. Brewers of Europe estimates over 10000 breweries exist in Europe. Many are microbreweries. These are the largest new subgroup and the result of a general trend of locally produced authentic craft products using more sustainable brewing processes and organic ingredients to young consumers who favor local production. Small and mid-sized brewers experience beer festivals and taproom visits as more common and successful for they located new market opportunities and direct selling channels.

Government Support for Sustainable Brewing

Sustainability initiatives are influencing the future of beer brewing throughout Europe. Underneath its Green Deal, the European Union seeks to become climate neutral by 2050. Breweries invest in renewable energy, water conservation, and recyclable packaging to fight this. Heineken hopes to produce net-zero carbon emissions around 2030. Carlsberg features its "Green Fibre Bottle" project within its methods to reduce plastic use. Because regulatory requirements motivate and environmentally conscious consumers increasingly demand, sustainability matters more for growth in the beer market.

Shifting Consumer Preferences Toward Health-Conscious Options

Health and wellness trends affect beer drinkers across Europe because people want beers that contain fewer calories, have no gluten and contain no alcohol. Eurostat reports 30% of adult Europeans currently consume less alcohol because of health reasons. This has created demand for non alcoholic products that fit in with the consumer focus on fitness and lifestyle, with major brewers adopting ingredients such as probiotics and organic formulations. In addition, for some consumers, especially millennials and Gen Z consumers, demand for moderated and/or transparent label products has led breweries to offer more low- and no-alcohol products.

Request a sample of the full report here: https://www.imarcgroup.com/europe-beer-market/requestsample

Europe Beer Market Segmentation

Analysis by Product Type

  • Standard Lager
  • Premium Lager
  • Specialty Beer
  • Others

Analysis by Packaging

  • Glass
  • PET Bottle
  • Metal Can
  • Others

Analysis by Production

  • Macro-Brewery
  • Micro-Brewery
  • Others

Analysis by Alcohol Content

  • High
  • Low
  • Alcohol-Free

Analysis by Flavor

  • Flavored
  • Unflavored

Analysis by Distribution Channel

  • Supermarkets and Hypermarkets
  • On-Trades
  • Specialty Stores
  • Convenience Stores
  • Others

Analysis by Country

  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others

Top Beer Companies in Europe:

  • Asahi Group Holdings Ltd
  • Carlsberg Group
  • Oettinger Brewery
  • Heineken NV
  • Kirin Holdings Co. Ltd
  • Bitburger Brewery
  • Molson Coors Beverage Company
  • Constellation Brands
  • Anheuser Busch InBev
  • Krombacher
  • Pernod Ricard

Europe Beer Market News

  • January 2024: Carlsberg acquired a 20% stake in Danish brewer Mikkeller to expand its distribution network.
  • Heineken announced progress on its “Green Fibre Bottle” initiative, aiming to reduce plastic usage in packaging.
  • Molson Coors launched new low-alcohol beer variants in Europe to cater to health-conscious consumers.
  • Germany hosted Oktoberfest 2024, boosting beer tourism and highlighting the cultural significance of traditional brews.
  • Pernod Ricard expanded its premium beer portfolio through collaborations with craft breweries in France.

Key highlights of the Report:

  • Market Performance (2019-2024)
  • Market Outlook (2025-2033)
  • COVID-19 Impact on the Market
  • Porter’s Five Forces Analysis
  • Strategic Recommendations
  • Historical, Current and Future Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Structure of the Market
  • Value Chain Analysis
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.