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Title Europe Pet Food Market Size, Trends, Growth, and Forecast Report to 2034
Category Pets Animals --> Pet Care
Meta Keywords Europe Pet Food Market, Europe Pet Food Market Research Report, Europe Pet Food Market Size
Owner Joey Moore
Description

Market Overview

The Europe pet food market was valued at USD 37.77 Billion in 2025 and is anticipated to reach USD 63.29 Billion by 2034, growing at a CAGR of 5.90% during 2026-2034. Growth is fueled by pet humanization trends, increasing single-person households, and demand for functional nutrition products. Manufacturers are leveraging alternative proteins aligned with sustainability goals.

Study Assumption Years

  • Base Year: 2025
  • Historical Period: 2020-2025
  • Forecast Period: 2026-2034

Europe Pet Food Market Key Takeaways

  • Current Market Size (2025): USD 37.77 Billion
  • CAGR (2026-2034): 5.90%
  • Forecast Market Size (2034): USD 63.29 Billion
  • Dog food dominates with a 42.09% share in 2025, driven by demand for breed-specific and functional nutrition.
  • Dry pet food leads product types with 57.18% market share, preferred for convenience and shelf life.
  • Mass products hold 70.04% market share due to economic pressures and private-label growth.
  • Animal-derived ingredients dominate with 65.05% share, reflecting preference for meat-based proteins.
  • Supermarkets and hypermarkets lead distribution with 62.76% market share owing to wide assortments and pricing.
  • Germany is the largest country segment with a 26% market share supported by robust pet ownership and purchasing power.

Sample Request Link: https://www.imarcgroup.com/Europe-Pet-Food-Market/requestsample

Market Growth Factors

Rising Pet Ownership and Evolving Household Demographics

Pet ownership in Europe is increasing in part due to the growing perception of pets as family and their need for high-quality pet food, as well as legislation that allows people to own pets in flats. As millennials and Generation Z are delaying having their own families, pets have become as surrogate family members. The aging population is the largest driver, and the number of people aged 60 years and older within the WHO European Region should rise from 215 million in 2021 to 247 million in 2030.

Sustainable Innovation and Alternative Protein Development

Environmental concerns are motivating new sources of protein since European companies are leaders in developing cultivated meat approaches that provide cell-cultured proteins with the amino acid profile needed by species typically using meat as their primary diet. No animals have to be killed. Pea, lentil, and chickpea, with other plant proteins, are more sustainable and non-allergenic protein sources. In Germany, Marsapet GmbH has marketed MicroBell, the world's first dry dog food utilizing FeedKind®, a microbial protein with an amino acid profile similar to that of chicken.

Health-Focused Functional Nutrition and Veterinary Diet Expansion

Pet food marketing is increasingly positioning functional nutrition (with probiotics, glucosamine, chondroitin and omega fatty acids) to improve digestive health, joint health, and cognitive function. Preventive health philosophy is on the rise to discourage veterinary care and increase pet longevity. The company's prescription veterinary diet business also continues to grow as veterinarians prescribe nutrition to support ailments such as kidney disease, diabetes and allergies. For example, in 2024, ADM introduced seven ready-to-eat pet products in the European market with wellness claims supported by scientific documentation.

Market Segmentation

By Pet Type

  • Dog Food: Dominates with a 42.09% share in 2025. Supported by demand for breed-specific and functional formulations targeting various life stages and health needs.

By Product Type

  • Dry Pet Food: Leads with a 57.18% market share in 2025 due to cost-effectiveness, convenience, and longer shelf life. Innovations include sustainable packaging and inclusion of specialty proteins and superfoods.

By Pricing Type

  • Mass Products: Represent 70.04% of the market, driven by economic conditions and expanded private-label offerings. Compliance with EU nutritional standards and affordability for multi-pet households are key factors.

By Ingredient Type

  • Animal Derived: Holds a 65.05% share, reflecting carnivorous dietary needs with proteins from poultry, red meats, fish, and novel sources. Premium products emphasize ethically sourced proteins and environmental sustainability.

By Distribution Channel

  • Supermarkets and Hypermarkets: Commanding 62.76% market share, these channels benefit from wide geographic coverage, competitive pricing, and one-stop shopping convenience.

By Country

  • Germany: The largest segment with 26% market share in 2025. Strong premium product penetration with growth in organic sales and veterinary diets; innovation hubs in Berlin and Munich drive premium and sustainable brand development.

Regional Insights

Germany leads the Europe pet food market with a 26% share in 2025. This dominance is reinforced by high premium product adoption, especially organic and veterinary diet segments. The German market prioritizes sustainable packaging and supports diverse retail channels including supermarkets, specialty stores, and online platforms. Continuous investment in compliance and innovation sustains Germany’s leadership in the region.

Recent Developments & News

  • In September 2025, Virbac introduced Vikaly in Europe, the first medicated cat food combining renal kibble with veterinary medication that requires prescription and regulatory approval under European Regulation 2019/4.
  • In February 2025, Nestlé Purina PetCare expanded its pyramid-shaped wet cat food range in Europe, adding a clear jelly variant with pieces of soft meat in salmon, chicken, and white fish. The product is launched in 15 markets under Purina Gourmet Revelations, with plans for further expansion in 2026.

Key Players

  • Virbac
  • Nestlé Purina PetCare
  • Marsapet GmbH
  • MicroHarvest
  • VEGDOG
  • ADM

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.