| Introduction:
"Social media
creates communities, not markets" the famous quote by Don Schultz says it
all.
To put in succinctly, Social
media marketing means marketing on social networks or the advertising of
goods and services through digital media.
It could be Facebook, Instagram, Twitter, Linkedin, or Youtube. In this era of digitalization, Social media
marketing helps you to widen your reach. Social Media Marketing isn't about
abandoning all old-age practices.
Fairly, it is about
taking the help of a modern age technique that promotes your business across
different platforms and helps you connect with your potential customers in a
better & faster way across the globe. Nowadays, Social Media Marketing has
become an important component in the business digital marketing strategy.
There are about 3.5 million people on social media globally, with such a large
amount of audience. It's becoming critical for business companies to reach new
prospects, boost brand awareness, and market their product or services through
social media. But social media marketing easier said than executed. Especially
when you are working at a small company with limited resources, it can be
problematic to hire and train a fully staffed social media team. If this is so,
business companies can hire a social media marketing consultant to help
them increase their social media presence and grow traffic to their social
accounts as an alternative.
Social Media consultant:
Social media
consultant plays a vital role in expanding the business. Social media marketing
consultant acts as eyes, ears, and voice across various social programs for
particular business companies to expand the audience. The goal of a social
media consultant is to turn customers into a volunteer marketing army. Social
media consultant first observes what do the people need and view about the
business or of the products of the company. Social media consultant is a very
demanding and vital component for a business to run nowadays. The main task of
a social media marketing consultant is to build a community through
social media platforms. A community that has faithful followers and a good fan
following. Graphic designing consists of illustrations to attract the audience
and videos that people will like to watch. Management of content and
copywriting team for creating a relevant post for a particular business can
give a positive impact.
Instagram Marketing Consultant:
In today's world,
Instagram is the largest social media platform that attracts a large audience
even greater than other social platform twitter and Facebook. Most of the Instagram
marketing consultants mix up posting strategy by including videos with the
addition of photos with creative content as a story in the caption to attract
an audience. Instagram consultant creates additional social posts as a
complement to increase the followers. Instagram marketing plays an important
role in the advertisement of a business or a product. The Instagram marketing
consultant needs to create content that connects to the audience. Such
content will give the people a proper vibe to trust the product or a company.
One of the important features of Instagram marketing is to shoot square photos.
The powerful content in the bio and the proper link of your website plays a
vital role. Instagram marketing consultants can make use of the trending
hashtags that are relevant to the business and the brand also is important to
attract a large audience. Consultants can upload a story to download an ebook
for free and drive the audience into a marketing strategy by asking out emails.
Sponsored advertisements can help to reach and attract the sponsored audience. Instagram
marketing consultants can collaborate with Instagram's most-liked
influencers. Choosing the correct profile photo or the logo of the business
page can play a critical role in attracting an audience. Stories and highlights
on Instagram that contain certain good testimonials of the brand or business
can help to build the trust of the people.
Top social media consultants:
There are many top social
media marketing consultant whose success is undetermined.
1.
Ankita Gaba is the
co-founder of social samosa, a social media knowledge storehouse. She has
worked with some top renowned clients like the idea, fun cinemas, and many
more. Recently she is been listed as one of the top 50 Indian women to follow
on Twitter.
2.
Rajat Jain is a
leading social media consultant in India. He is the founder of short order. He
is relatively known for his search engine expertise.
3.
Chetan Deshpande has
worked with several big as well as small businesses in marketing their products
online, with his dynamic social media marketing skills. He also gives training
and holds a workshop on social media encouraging social media consultants.
4. Marsha Collier-The
author of a popular book series on marketing "For dummies". Marsha
Collier is a guru of eCommerce and customer service. She can teach you how to
sell on social media, how to solve your customers' problems through Twitter and
Facebook, and will adapt you to the hottest trends in technology along the way.
She arrived on "The View" and the "Today" show, was named
one of the top twenty citizens by Kelly Mooney in her book, "The Open
Brand".
Conclusion:
Starting a social
media marketing business is not an easy task in today's world. You need to start from the ground like any
other business. You should have proper qualifications for the start of the
social media marketing business. In a nutshell, there is no getaway to social
media in this era. Today it is impossible to separate social media from the
business world. Social media
marketing can be a powerful tool in attracting a large audience,
establishing two-way communication with customers, improve perception, and
building a good prestige for the business company. A business needs to be promoted by the proper
digital marketing strategy and planning by the social media consultant.
In this generation, social media marketing has become very necessary to build a
proper network to expand it to a large audience globally. To bring a greater
result is the important characteristic and potential of the social media marketing
consultant. | 