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Market Overview

The Germany travel & tourism market size is forecasted to grow at a CAGR of 5.95% during the forecast period 2025-2033. The market reached a size of USD 3699 billion in the base year 2024. Growth is driven by increasing numbers of direct daily flights, especially between Germany and the US, and a thriving information and communication sector that aids digital marketing and simplifies travel planning.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Germany Travel & Tourism Market Key Takeaways

• Current Market Size: USD 3699 billion (2024)
• CAGR: 5.95%
• Forecast Period: 2025-2033
• The market is driven by over 400 planned direct daily flights between Germany and the US in summer 2023, facilitating easier and cheaper travel.
• Collaborative marketing between airlines, tourism boards, and travel agencies enhances Germany's appeal as a tourist destination.
• Germany's information and communication sector had a turnover of Euro 313 billion in 2023, enabling vast digital promotion efforts.
• Innovations such as virtual reality and augmented reality are enhancing tourist experiences before visits.
• The growth is supported by the proliferation of online booking platforms and mobile applications simplifying travel arrangements.

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Market Growth Factors

The Germany travel & tourism industry is on the rise, helped by the fact that there are more and more direct flights from Germany. According to the International Trade Administration, there were more than 400 daily direct flights from Germany to the United States in the summer of 2023. The expanded number of flights have also led to many more US citizens visiting Germany as many US travelers to Germany find travel there much easier and less expensive due to the number of flights available as well as its cuisine and geography. Many of these airlines also engage in co-marketing campaigns with local tourism bureaus and travel agencies to increase exposure.

Another major contributor to tourism is the information and communication industry, with sales of Euro 313 billion (2023) according to the Federal Statistical Office (Destatis). This is relevant as digital marketing strategies are used to promote Germany as a tourism destination. Tourism offices may promote inbound tourism in Germany via social media, internet and marketing. They can use these platforms to develop knowledge of destinations beyond their normal tourism reach. Furthermore, by employing such technology, arriving tourists can be provided with up to date information such as events, weather and safety.

Innovations occur now, especially within the ICT area, and people introduce an increasing number of VR/AR applications. Those actions allow travelers to experience German tourism destinations and products virtually, which can lead to travel later. The exponential growth in online booking platforms, travel-specific portals, and mobile apps allows for easy bookings of accommodation, transport, and activities. This digital change makes traveling to Germany easier and more attractive, thereby increasing the potential market.

Market Segmentation

The market is categorized by type, service offering, purpose of visit, booking type, and region as follows:

• Type: Domestic, Inbound, Outbound
• Domestic: Travel within Germany.
• Inbound: Tourism arriving into Germany.
• Outbound: Travel from Germany to other countries.
• Service Offering: Ticket Reservation, Hotel Booking, Holiday/Tour Packages, Others
• Ticket Reservation: Booking of tickets for various travel modes.
• Hotel Booking: Accommodation reservations.
• Holiday/Tour Packages: Bundled travel and tour offers.
• Others: Additional travel-related services.
• Purpose of Visit: Business, Leisure and Recreation, Education, Medical, Social Activity, Others
• Business: Travel for professional or work-related reasons.
• Leisure and Recreation: Travel for relaxation and pleasure.
• Education: Study or academic-related travel.
• Medical: Travel for healthcare treatments.
• Social Activity: Visits related to social events or family.
• Others: Any other travel motives.
• Booking Type: Travel Companies, Travel Agencies, Online, Others
• Travel Companies: Corporate travel management firms.
• Travel Agencies: Traditional travel service providers.
• Online: Internet-based booking platforms.
• Others: Other booking methods.
• Region: Western Germany, Southern Germany, Eastern Germany, Northern Germany
• Western Germany: The region covering western parts of the country.
• Southern Germany: The southern geographical area.
• Eastern Germany: The eastern region.
• Northern Germany: The area in the north.

Regional Insights

The report provides comprehensive regional analysis for Western Germany, Southern Germany, Eastern Germany, and Northern Germany. Specific market share and CAGR statistics by region are not provided in the source. However, the segmentation indicates that all four regions are key markets, collectively contributing to the Germany travel & tourism sector's overall growth of 5.95% CAGR during 2025-2033.

Recent Developments & News

April 4, 2024: Valamar Riviera, a Croatian hotel owner and manager, announced management board approval of several allotment agreements with the German travel group TUI Group worth an estimated Euro 11.4 million for 2024.

February 21, 2023: BCD Travel expanded its agreement with Amadeus, refining its technology approach to capitalize on new opportunities in business travel.

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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