Article -> Article Details

Market Overview

In 2024, the global beer market reached USD 686.3 billion and is projected to grow to USD 802.9 billion by 2033 at a CAGR of 1.8% . Fueled by the rise of e‑commerce, booming tourism & hospitality, and growing demand for specialty brews and low‑alcohol options, the market’s expansion reflects evolving consumer tastes.

Study Assumption Years

• BASE YEAR: 2024
  
  

• HISTORICAL YEAR: 2019–2024
  
  

• FORECAST YEAR: 2025–2033
  
  

Beer Market Key Takeaways

• ???? Global market size stood at USD 686.3 billion (2024) and is expected to reach USD 802.9 billion by 2033, growing at a 1.8% CAGR.
  
  

• Asia Pacific dominates, driven by strong production output and rising demand for premium and flavored brews.
  
  

• Product segmentation: standard lager leads, followed by premium lager, specialty beer, and others.
  
  

• Packaging: glass remains dominant, with rising popularity of PET bottles and metal cans.
  
  

• Production channels: macro-breweries dominate, while micro-breweries continue expanding.
  
  

• Alcohol content: high-alcohol beers hold the majority share, though low-alcohol and alcohol-free variants are gaining traction.
  
  

• Distribution: supermarkets and hypermarkets are the leading channels, with on-trade and specialty stores supporting niche products.
  
  

Request for a sample copy of this report: https://www.imarcgroup.com/beer-market/requestsample

Market Growth Factors

1. Grow of Specialty Beer Trends and E‑commerce: Greater convenience and broad access to many beer kinds—especially specialty brews and low-alcohol selections—offered by e-commerce and online retail helps drive the growth of the worldwide beer market. Consumers seeking for unusual items like flavored beers (e. g. , ginger, chocolate), non-alcoholic variations, and foreign craft selections increasingly turn to online venues, therefore broadening the market beyond conventional mass-produced lagers. Rising beer consumption worldwide is being driven by the comeback of the tourism and hotel business. Demand for both conventional and premium beers has increased as on-premise establishments—restaurants, pubs, hotels—welcome back guests. Festivals, tastings, and distinctive bar menus for craft beers draw customers looking for unique experiences, therefore strengthening brand loyalty and providing chances for breweries to grow. 

2. Consumer Change to Low-Alcohol and Special Brews: For more distinctive flavor sensations, consumers are progressively selecting specialty and flavored beers (e. g. , sweet potato, honey), a trend actively driving market expansion. Craft and flavored beers appeal to younger generations and health-conscious consumers. This change has encouraged big breweries to explore unusual components and expand their selections, therefore stimulating consumption and innovation. Low-calorie and non-alcoholic beverages are also becoming increasingly well-known as health-conscious trends spread. The market's emphasis on wellness has inspired manufacturers to match goods with consumer demand for lighter, healthier substitutes. Many are also including functional ingredients, pointing to crossover between lifestyle and drinks sectors. 

3. Creative Production and Packing: Consistent quality and variety are made possible by developments in brewing technology and packaging. While automating and using modern quality-control systems and sustainable methods let breweries scale effectively and increase product openness.  Packaging innovations like canned craft beer boost shelf life, portability, and appeal while eco-friendly packaging lowers environmental effect. The spread of micro-breweries and brewpubs has, meanwhile, increased local accessibility to artisanal brews. Directly engaged and brewing-tasting styles help to improve customer experience on site. Together, these developments build consumer confidence in niche and craft beer brands. 

Market Segmentation

• By Product Type
  
  

• Standard Lager
  
  

• Premium Lager
  
  

• Specialty Beer
  
  

• Others
  
  

• By Packaging
  
  

• Glass
  
  

• PET Bottle
  
  

• Metal Can
  
  

• Others
  
  

• By Production
  
  

• Macro‑Brewery
  
  

• Micro‑Brewery
  
  

• Others
  
  

• By Alcohol Content
  
  

• High
  
  

• Low
  
  

• Alcohol Free
  
  

• By Flavor
  
  

• Flavored
  
  

• Unflavored
  
  

• By Distribution Channel
  
  

• Supermarkets and Hypermarkets
  
  

• On‑Trades
  
  

• Specialty Stores
  
  

• Convenience Stores
  
  

• Others
  
  

• Breakup by Region
  
  

• North America (United States, Canada)
  
  

• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  
  

• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  
  

• Latin America (Brazil, Mexico, Others)
  
  

• Middle East and Africa
  
  

Regional Insights

Asia Pacific currently leads the global beer market . This dominance stems from its status as the world’s largest beer producer and rising consumer demand for premium, flavored, and low-alcohol brews. Rapid urbanization, increasing disposable incomes, and evolving tastes—alongside a strong tradition of beer consumption—are driving growth in both macro and craft segments.

Recent Developments & News

Recent trends include the surge in flavored and low-alcohol beers, as consumers seek healthier and more varied options . Breweries have responded with innovative introductions like chocolate, honey, sweet potato, and ginger-flavored beers. Additionally, packaging and distribution innovations—especially canned craft beer—are broadening availability while enhancing product longevity . The integration of automation and eco-conscious brewing practices further underscores industry resilience and forward momentum.

Key Players

• Asahi Group Holdings, Ltd.
  
  

• ANHEUSER‑BUSCH INBEV SA/NV
  
  

• Beijing Yanjing Beer Group Corporation
  
  

• Carlsberg Group
  
  

• Diageo plc
  
  

• Dogfish Head Craft Brewery Inc.
  
  

• HEINEKEN N.V.
  
  

• Sierra Nevada Brewing Co.
  
  

• Grupo Modelo
  
  

• United Breweries Limited (UBL)
  
  

• Oettinger Brauerei GmbH
  
  

• Kirin Holdings Company Limited
  
  

• Molson Coors Beverage Company
  
  

• Tetra Laval Group
  
  

Ask Analyst for Customization : https://www.imarcgroup.com/request?type=report&id=1256&flag=C

If you require any specific information not covered here, we can provide tailored insights as part of customization.

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. We offer a comprehensive suite of market entry and expansion services, including market assessment, feasibility studies, company incorporation support, factory setup guidance, regulatory approvals navigation, branding, marketing and sales strategies, competitive benchmarking, pricing research, and procurement intelligence.