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Advertising has influenced the world in a variety of ways. Even daily decisions and life choices are influenced by advertising. Who you should be and how you should be is all shaped by advertisements we encounter in our lives, for better or for worse.

But, the goal of advertising is to assist companies in reaching out to potential customers and vice versa. But, with such a large variety of items available nowadays, the challenge for customers is deciding which one to choose. Whereas for brands, it is getting harder to stand out.

Here’s the thing: It's the experience one remembers having above anything else. Hence, we'll look at some of the best experiences brands have ever offered their customers for brand activation.

SAFE AROUND TRAINS

People are motivated to club themselves with the virtuous but are doubly driven to set themselves apart from what isn’t good, in other words, people are more eager to escape the negative than to rush towards the positive.

And since the company needed a way to present themselves among people. They decided on being both quirky and useful to make people safe around trains. While also making sure that they cement themselves in the market and audience’s mind. This led to the song “the dumbest ways to die”. It was released as a YouTube video and within a week, it has over 20 million views. Gifs were made which generated a huge and viral effect and help the campaign stay two days on Reddit after the launch. The cause was right but it was the out-of-the-box launching strategy that shot awareness through the roof.

And, to translate it into something constructive that influenced people to change their behaviour so the brand directly drove people to take the pledge to be safe. Outdoor advertising was designed to generate Instagram-friendly content and also got people to stay safe around trains. And a smartphone game also made people promise to stay safe. This combination of fun and function made people soak up the message like never before.

WORLD CUP VR EXPERIENCE

The rising trends are easy to spot and it is easy enough to benefit from them. But when you are one of the most well-known soft drinks brands in the world. Just good enough is never good enough. And so, using the latest virtual reality technology the brand decided to push the limits of experience-driven advertising.

VR establishment was set up in front of a train station in Zurich during the FIFA World Cup. One may stand in front of a screen and see a great soccer star standing next.  The person could then practice a soccer move with the athlete or compete in your own mini soccer tournament.

Furthermore, if one knows the area, placing a pop-up there that somehow relates to that audience or the event itself can make the experience for the people worthwhile. This proves a very important point. That the advertisement need not be product-centric. The point is to make the brand stick into the audience’s mind. And the best way to do that is to make the experience unforgettable.

FURNISHED CLIMBING WALL

The easy frictionless flow through the retail establishment is good. But can make the buying experience stale and break the blandness of easy convenience, comes the interactive wall, is fashioned out of real furniture, and expert climbers are on hand to assist others who wish to try their hand at it.

Returning to that very principle ––experience trumps engagement. Giving customers an unforgettable experience and associating the brand with that experience is the most popular strategy to establish the brand. And, contrary to common assumption, it is an adventure, not comfort, that will build a real bond. So, as part of an activation strategy, the brand offered their customers with a scalable and surmountable task, and as they accomplish, the sense of success becomes synonymous with the brand. Replacing the monotony of comfort with the euphoria ofaccomplishment.