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Title How Innovation and Snacking Habits Are Shaping the Future of the Biscuits Market
Category Business --> Advertising and Marketing
Meta Keywords Biscuits Market
Owner Bobby Yadav
Description


Biscuits Market Overview

The global biscuits market is witnessing robust growth, fueled by the surging demand for convenient snack options, continuous innovation in flavors and textures, and the expansion of digital retail channels. In 2024, the market reached a valuation of USD 128.65 billion and is projected to achieve USD 187.0 billion by 2033, reflecting a CAGR of 4.2% during 2025–2033. This growth is further supported by the increasing popularity of single-serve and portion-controlled biscuit formats among busy consumers seeking quick and hassle-free snacking solutions.


Study Assumption Years

Base Year: 2024
 Historical Years: 2019–2024
 Forecast Years: 2025–2033


Biscuits Market Key Takeaways

  • The global biscuits market size stood at USD 128.65 billion in 2024 and is forecast to reach USD 187.0 billion by 2033, expanding at a CAGR of 4.2% during 2025–2033.


  • Asia Pacific accounted for over 37.5% of the market share in 2024, leading the global market.


  • Sweet biscuits, particularly cookies and chocolate-coated varieties, dominate due to their mass appeal and versatility.


  • Wheat continues to be the main ingredient in biscuit production because of its accessibility and consumer preference.


  • Pouches and packets remain the preferred packaging choice, offering convenience and extended shelf life.


  • Supermarkets and hypermarkets are the leading distribution channels, while online retail is rapidly gaining momentum due to rising internet penetration and home delivery demand.


Request a sample copy of this report: https://www.imarcgroup.com/biscuits-market/requestsample


Market Growth Factors

1. Rising Demand for Convenient Snack Options

Modern lifestyles characterized by busy schedules and on-the-go routines have boosted the demand for quick snack solutions. Biscuits perfectly address this need with their portability, ease of consumption, and diverse flavor profiles. The introduction of single-serve and portion-controlled packaging has increased their popularity among working professionals, students, and travelers. Furthermore, their long shelf life makes biscuits an ideal choice for those seeking quick energy without compromising on taste or quality.

2. Product Innovation and Diversification

Manufacturers are actively focusing on developing new products to meet evolving consumer preferences. This includes the introduction of biscuits in unique flavors such as exotic fruits, spices, and premium chocolate, along with health-oriented variants like gluten-free, low-sugar, and high-fiber options. The integration of functional ingredients like vitamins and minerals is attracting health-conscious consumers. In addition, advancements in packaging technology are enhancing product freshness and extending shelf life, thereby improving customer satisfaction.

3. Expansion of Online Retail Channels

The rise of e-commerce platforms has significantly influenced the biscuits market. Consumers can now explore and purchase a wide range of biscuit products from the comfort of their homes. Online platforms offer detailed product information, customer reviews, and competitive pricing, aiding in better decision-making. Improved logistics and distribution networks ensure prompt deliveries, further accelerating online sales. This digital transformation enables manufacturers to reach a broader audience and adapt to changing buying behaviors.


Market Segmentation

Breakup by Product Type:

  • Crackers and Savory Biscuits:


    • Plain Crackers – Basic, unsweetened biscuits often enjoyed with dips or toppings.


    • Flavored Crackers – Savory options with herbs, spices, or cheese.


  • Sweet Biscuits:


    • Plain Biscuits – Simple sweet biscuits without coatings or fillings.


    • Cookies – Crunchy or soft biscuits with add-ins like nuts or chocolate chips.


    • Sandwich Biscuits – Two biscuits layered with sweet fillings such as cream or jam.


    • Chocolate-coated Biscuits – Fully or partially coated with chocolate.


    • Others – Includes various other sweet biscuit types.


Breakup by Ingredient:

  • Wheat – The primary grain for biscuit production due to its taste and availability.


  • Oats – Popular for their high fiber content and health benefits.


  • Millets – Gaining traction as a nutritious, gluten-free alternative.


  • Others – Includes ingredients like rice flour and cornmeal.


Breakup by Packaging Type:

  • Pouches/Packets – Flexible, portable, and convenient.


  • Jars – Reusable containers offering visibility and protection.


  • Boxes – Sturdy packaging, often used for premium assortments.


  • Others – Includes tins and innovative formats.


Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets – Major retail hubs with extensive product offerings.


  • Convenience Stores – Small-scale outlets for quick purchases.


  • Independent Bakery – Localized production and sales.


  • Online Stores – E-commerce platforms providing home delivery.


  • Others – Includes kiosks, vending machines, etc.


Breakup by Region:

  • North America: United States, Canada


  • Asia Pacific: China, Japan, India, South Korea, Australia, Indonesia, Others


  • Europe: Germany, France, United Kingdom, Italy, Spain, Russia, Others


  • Latin America: Brazil, Mexico, Others


  • Middle East and Africa



Regional Insights

Asia Pacific dominates the global biscuits market, capturing more than 37.5% of the market share in 2024. This leadership is driven by a vast consumer base, urbanization, and rising disposable incomes. Countries such as China and India are seeing a surge in biscuit consumption, fueled by changing lifestyles and dietary patterns. The development of modern retail infrastructure and the growing adoption of online shopping further amplify market growth in this region.


Recent Developments & News

  • August 2023: Britannia Industries Limited launched "Jim Jam Pops," an innovative open cream biscuit, showcasing the company’s commitment to product innovation and addressing evolving consumer tastes. This reflects the competitive and dynamic nature of the biscuits market, where brands consistently strive to enhance their product portfolios.



Key Players

  • Bahlsen GmbH & Co. KG


  • Britannia Industries Limited


  • Burton's Biscuit Company


  • ITC Limited


  • Kellogg Company


  • Lotus Bakeries Corporate


  • Mondelez International Inc.


  • Nestlé S.A.


  • Parle Products Private Limited


  • Pladis Global


  • Walker's Shortbread



If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
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About Us:
 IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC's offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.