| Marketing is no longer a game of choosing between traditional outbound and the newer inbound approach. Savvy businesses are realizing that programmatic advertising — when used strategically — can enhance, not compete with, their inbound marketing efforts.
This complete handbook is designed to show you how programmatic advertising can live your inbound marketing, elevating automatic ad buying from a discrete technique into a broader strategic component of your marketing landscape. You’ll get a crash course in programmatic advertising concepts, discover tried and tested integration methods, and find out about some of the real-world applications making a tangible impact. |
