How To Create A Successful Gaming App?
We invited mobile game experts from brands like GameAnalytics, Lab Cave, Kolibri Games, Unity and Wooga to discuss the essential elements of a successful mobile game and share their best practices.
Successful gaming app
Plan to monetize your game before launch
Most people are really passionate about game development and think it’s going to be the next big thing. If a user downloads and installs the game, it doesn’t mean you sold the product. The sales part in F2P mobile gaming is an ongoing process and your job is to create the right game monetization model and identify sales. Make sure you have a clear plan of possible outcomes, losses, levers to use and other information necessary for your game app monetization model.
Follow genre trends
In gaming, they have become competitive, saturated and mainstream by all means. And if you play the same game against the biggest companies, you will most likely fail.
Use short iterations
A huge mistake a game developer can make is to spend a lot of time trying to build something that won’t work. Instead, focus on making the smallest iterative changes at a given time. With this approach to mobile game development, you won’t spend a lot of time, effort, and resources on things that won’t actually have any impact on your game.
Adopt a customer development approach
Talk to your customers not only online on Facebook or the App Store, but schedule calls or even video calls with them. You’ll be surprised how willing and excited they are to talk to the developers of the game they’re playing, even if it’s a new game.
Adopt a customer development approach
Talk to your customers not only online on Facebook or the App Store, but schedule calls or even video calls with them. You’ll be surprised how willing and excited they are to talk to the developers of the game they’re playing, even if it’s a new game.
Don’t leave your players in trouble
There was an issue the game had in the App Store, which cost the developer high ratings for the app as well as users. The game had connection problems when it started. This simple ignoring ended up with a 2.0 rating and lots of uninstalls. So make sure you cover the user feedback you get from app reviews.
Get feedback from other publishers
It’s easy to launch and do your own thing, but feedback from a successful studio or mobile game publisher is very important. They may come up with solutions that you probably never thought of. Show your game to someone you trust and get their feedback. Such feedback will definitely help you fix your game faster and save you months of work.
Don’t worry about your game being copied
When a game is in the store and it’s good, it’s likely to get copied. It doesn’t happen because you’ve shown it to people, it’s just the nature of the industry. It is very difficult to get a game copyright. Move quickly and make sure you get feedback and implement it as soon as possible.
Conclusion
Don’t be afraid to dive into the unknown by releasing a mobile game. Nothing is rocketing science and most people in the industry are ready to point you in the right direction.
