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Title Measuring Success of your Website with these Metrics
Category Education --> Continuing Education and Certification
Meta Keywords Website design services
Owner AnnyJones
Description

There are more than 1.8 billion websites on the internet and this number is constantly growing. With increasing competition that prevails across the internet, it is perhaps the most important to have a web presence to reach wider audiences. And it is now more important to have a website that just works right for your business in the long run.

But how do you know that your website is getting business for you? Is your website gaining required attention and generating leads? Is your website an effective representation of your brand?

If you aren’t sure, it's time for you to roll your sleeves up and analyze what works best for you and what not. But why is tracking the effectiveness of your website so important?

Importance of tracking your website

This is no secret: Online sales can be easily tracked. This is because it has become easier to track behaviors, actions, and all your movements of users which help you formulate and revamp your strategy to reach and deliver a highly unique and competitive experience to all your users.

For instance, if any of your Call-to-action buttons is underperforming which can be changed to prompt users to take more precise next set of actions. But with plenty of tracking metrics and data in place, it is difficult to track your website.

Here are some of the best tracking metrics from functionality to engagement and conversion rate to determine success of your website:

Metrics to undermine your website effectiveness

1.  Total number of visitors

The best way to start determining your website effectiveness is to start with tracking your number of visitors i.e., tracking your traffic. This traffic can come from various sources. It can be direct traffic, organic search traffic, paid search or even email traffic. The range of this number varies, but this figure ultimately helps in determining the overall effectiveness of your website.

These figures can be high or low which entirely depends how much your website is attracting new users and retaining existing ones. Remember, if you are about to start tracking these figures, it will act as a benchmark to determine growth of your business by highlighting factors that work best for your business.

2.   Bounce rate

Once you know the total number of visitors that your website attracts, the next metric to determine is to understand your bounce rate. After all, a visitor is valuable to your business only when they stay with you and do business. This matrix measures who leave your website after visiting your homepage only. If high bounce rate represents issues with your website and design that you need to work on. Although, sometimes it is okay to have a high bounce rate when you provide users with all the information on a single page like Q&A format. But as a whole, having a low bounce rate is required to generate sales and ultimately profit in the long run.

3.  Average time spends on site

Similarly, to bounce rate, the next set of metrics that your service website design company uses which is vital for business is to track average time your user spends on the website. This is perhaps the best indicator of how your users are engaged with your website. And if your website fails to provide them with information and relevant content, they aren’t going to spend much time on your website. However, sometimes depending on the size of your business, more time spent by your user can also indicate problems with your website.

Your aim should be to take users to the next set of actions quickly and guide them through your website which will ensure they spend just the correct amount of time on your website.

4.   Conversation rate

Another critical parameter that you need to track is the overall conversion rate. But remember, conversation rate extends way far beyond sales which can be effectively tracked through use of Google Analytics. These rates range from form completions to email signups to even conversations through chat bots. And since every business operates at a different scale and type, you can track those conversation tactics that work best for your business.

However, keep in mind, some conversations might not directly impact your sales and revenue figures, but analyzing this is an important step towards creating a unique customer experience.

5.    Demographics and characteristics

For targeting your audiences effectively, understanding demographics and their characteristics is a useful tool for designing your marketing and other strategies. It is important to understand who your customers are, where they are from, and how they indulge in your website activities.

Tracking these matrices will help you identify and revamp your existing strategies to further expand and grow your business activities. Also, it is great for your search engine optimization as it will effectively help you to target and reach your audiences.

6.    Speed of your website

The speed with which your website loads have a vast implication on how your user perceives your website as well as overall performance. No one likes to wait for a website to load. Most of the users will leave your website if your website doesn’t load quickly. Anything about five seconds will make your visitor leave your website. Hence, you need to make sure your website loads quickly which is a key performance indicator of how your website is performing on the whole.

7.   Backlinks

Another parameter that you or your website design service providers can track is backlinks in terms of their quality and quantity which is a great indicator of relevancy of your content. Visitors that find your website content worth sharing will share links which is again a great way to market your business. Remember, they are the ultimate indicator of how credible your business is.

Final thoughts

To wrap up, tracking these matrices will help you gauge the effectiveness of your website on a timely basis. User behavior and their needs are constantly evolving which makes it more crucial to keep track of these parameters. This will allow you to highlight all those areas of improvements that need your attention besides harnessing the power of factors that work best in favor of you.

All you need to do is identify and incorporate all metrics that work best for your business.