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Menstrual cup sales have continued to grow over the years owing to increased awareness and strong product marketing. Market Research Future (MRFR) in its latest report projects that the global menstrual cup market will surpass a valuation of USD 1500 Mn by the year 2023. In addition, the market is projected to post a compound annual growth rate (CAGR) of 3.50% between 2018 and 2023.

Menstrual cups market are viewed as a superior alternative to others sanitary products such as tampons, napkins and pads. Moreover, they are cheaper than most other sanitary products. Marketing and promotional activities that boasts product hygiene and convenience of use have make a positive impact on product sales. 

Companies are outlaying on product advertising and endorsement contracts with famous personalities. At the same time, the arrival of menstrual sups that are not only cost-effective but eco-friendly has also reflected favourably on the market. thermoplastic elastomer Menstrual cups are available in in variety of shapes and sizes. Tremendous product penetration along with rising awareness level in third world countries is providing an impetus to the market. 

Competition Analysis 

Some of the leading players operating in the global menstrual cup market include The Keeper Inc., Vcup, Ruby Life Ltd., Irisana S.A., Diva International Inc., Me Luna, Anigan, Lunette, FemCap Inc. and LadyCup.

Global Menstrual Cup Market: Segmental Analysis 

The segmental analysis of the market has been conducted based on distribution channel, product and type. 

• Based on product, the market has been segmented into reusable menstrual cup and disposable menstrual cup. The reusable menstrual cup segment is expected to become highly profitable in the forthcoming years. Growing trend of reusability and longevity of reusable menstrual cups are some of the factors supporting the market growth.  Apart from envieronmental advantages, reusable cups are relatively cheaper as compared to disposable menstrual cups. 
• Based on types of menstrual cups, the market has been segmented into hollow, round, pointy, and flat. The round segment accounts for the largest market share in terms of revenue. Demand for round menstrual cups is higher owing to their flexible design, which makes them user-friendly. 
• Based on distribution channels, the market has been segmented into online stores, retail outlest and others. The online store distribution channel segment currently holds the lion’s share of the market. This is mainly attrbuted to the rise of the e-commerce.

Regional Analysis

Key regions discussed in the report include Asia Pacific, Europe, the Americas and the Middle East & Africa (MEA).  

Market prospects are expected to remain bright in the Americas during the forecast period. In terms of revenue, the Americas represents the largest market share. Increased government campaigns to spread awareness is reflecting favourably on the market in the region. Moreover, presence several prominent market players such as LENA Cup and Diva International is region supports the market growth. 

Europe is also a highly profitable market for menstrual cup. In recent years, the market has been growing at a rapid pace in Europe. High awareness level among consumers in Europe creates a favourable business climate for market players in the region. At the same time, the region is home to several renowned market players. Such factors aid in fostering the industry in Europe. 

Asia Pacific (APAC) is the third largest market for menstrual cup. In fact, market prospects are expected to remain bright in APAC during the forecast period. Growth of healthcare sector and increased government efforts are key factors influencing the market in the region. Countries such as Japan, China, India, Australia and the Republic of Korea are the major contributors to the menstrual cup market in terms of revenue.  

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