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Title Online Travel Market Size, Trends, Industry Share and Forecast Report 2026-2034
Category Vacation and Travel --> Tours & Packages
Meta Keywords Online Travel Market
Owner akshaykumar
Description

Market Overview

The global online travel market size was valued at USD 622.6 Billion in 2025 and is anticipated to reach USD 1,438.4 Billion by 2034. The market is projected to grow at a CAGR of 9.75% during the forecast period of 2026-2034. The Asia Pacific region leads the market with over 31.8% share in 2025, driven by increasing internet connectivity and rising disposable incomes. Key drivers include mobile app adoption, digital payments, and AI-based personalized travel services.

Study Assumption Years

  • Base Year: 2025
  • Historical Years: 2020-2025
  • Forecast Period: 2026-2034

Online Travel Market Key Takeaways

  • The global online travel market size was valued at USD 622.6 Billion in 2025.
  • The market is expected to register a CAGR of 9.75% from 2026 to 2034.
  • Asia Pacific holds a dominant market share of over 31.8% as of 2025.
  • The growth is fueled by increasing internet penetration, smart device use, and solo travel popularity.
  • Direct travel suppliers lead the market with a 53.7% share in 2025.
  • The 32-43 years age group holds the largest market share at 35.1% in 2025.

Sample Request Link: 

https://www.imarcgroup.com/online-travel-market/requestsample

Market Growth Factors

The increase in Internet penetration and mobile apps is one of the reasons forthe growth of the online travel market. As of April 2024, Statista reported thatthere are 5.44 billion Internet users (67.1% of the world) and 5.07 billion social media users (62.6% of the world). Mobile devices now account for nearly 60% of online time, and easy travel planning and reservations could increase the market.

Alongside improved connectivity, the use of digital means of payment has also expanded the market by providing travelers with price-comparison opportunities, personalized trips based onrecommendations from artificial intelligence (AI), and the ability to easily book itineraries through online travel agencies (OTAs). Furthermore, increasing disposableincomes and demand for global travel drive demand.

The demand for travel and tourism isincreased by social media and various consumer trends (such as online reviews or influencer marketing). It is also met by technologies such as virtual reality tours or artificial intelligence-based chatbots, whichprovide immediate user experiences. These technologies encouragehigher engagement and retention, growing the market further.

Market Segmentation

By Service Type:

  • Transportation
  • Travel Accommodation: This segment accounted for the largest share of around 41.4% in 2025, supported by extensive online lodging options and platforms facilitating hotels and resorts to promote their listings.
  • Vacation Packages

By Platform:

  • Mobile
  • Desktop: Desktop leads the market with approximately 67.3% share in 2025, offering travelers a comprehensive and stable online booking experience.

By Mode of Booking:

  • Online Travel Agencies (OTAs)
  • Direct Travel Suppliers: Direct bookings dominate with a 53.7% market share in 2025, providing travelers more control and personalized experiences.

By Age Group:

  • 22-31 Years
  • 32-43 Years: The leading age group with about 35.1% market share in 2025, characterized by tech-savvy individuals with higher disposable incomes.
  • 44-56 Years
  • Above 56 Years

Regional Insights

Asia Pacific is the dominant region, accounting for over 31.8% of the online travel market in 2025. The region benefits from rising internet and smartphone penetration, increasing disposable income, and extensive tourism activities. Countries like China, India, and Japan contribute significantly, with China expecting an 80% surge in outbound travel in 2024 and 2025. The integration of AI and other digital tools is enhancing customer engagement and expanding market reach.

Recent Developments & News

  • April 2024: MakeMyTrip introduced a weekly exclusive charter service connecting Mumbai and Bhutan to cater to growing tourism.
  • April 2024: Expedia Group launched the Destination Climate Champions and Destination Giveback Initiative to promote sustainable travel and community support.
  • February 2024: Cleartrip launched "Out of Office (OOO)," a corporate travel solution aimed at SMEs and large businesses.
  • February 2024: Fareportal started a "Travel Briefs" series offering travel tips and advice on their CheapOair and OneTravel brands.

Key Players

  • Expedia Group Inc.
  • Fareportal Inc.
  • Hostelworld Group plc
  • HRS
  • Hurb
  • MakeMyTrip Pvt. Ltd.
  • priceline.com LLC (Booking Holdings Inc.)
  • Thomas Cook India Ltd. (Fairfax Financial Holdings Limited)
  • Tripadvisor Inc.
  • Yatra.com

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

Request For Customization:

https://www.imarcgroup.com/request?type=report&id=5373&flag=E

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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