Article -> Article Details

Market Overview

The Portugal e-commerce market size reached USD 74.24 Million in 2024 and is projected to grow to USD 585.43 Million by 2033, exhibiting a CAGR of 25.79% during the forecast period of 2025-2033. This growth is driven by robust digital infrastructure, supportive government policies, and mobile-first innovation. Increased connectivity and secure systems boost user trust, while financial frameworks and advanced payment technologies enhance accessibility, fostering competitiveness and sustainable digital economic development in Portugal's e-commerce sector. 

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Portugal E-Commerce Market Key Takeaways

• Current Market Size: USD 74.24 Million in 2024
• CAGR: 25.79% during 2025-2033
• Forecast Period: 2025-2033
• The Portuguese online retail sector is expanding due to improvements in digital infrastructure and widespread high-speed internet access.
• Government policies emphasizing innovation, transparency, and security are fostering sustainable online commerce.
• Mobile commerce growth is driven by extensive smartphone usage and advanced mobile payment solutions.
• Robust payment gateways and cybersecurity measures are increasing user confidence and transaction volumes.
• Public-private collaborations are optimizing logistics and technology integration across the value chain.

Sample Request Link: https://www.imarcgroup.com/portugal-e-commerce-market/requestsample

Market Growth Factors

E-commerce in Portugal has been supported by public and private investments in digital infrastructure including the fiber-optic network, improved broadband access and increased access to mobile internet across urban and rural areas. In addition, rising digital literacy, smartphone penetration and the general use of digital tools in daily life has made consumers increasingly comfortable with online shopping. E-commerce architecture and user experience practices are now common in most businesses and advanced cybersecurity and data loss prevention measures, which increase transaction volume, are increasingly common among competitors.

Policies proactively adopted by governments are the drivers of the market. Digital transformation policies supported by national policies that focus on innovation, transparency, and security. Strict cybersecurity regulations promote user trust and fair competition by securing user rights and protecting their data privacy. Digitalization of payments, FinTech, and mobile banking eases access to safe financial services by individuals and businesses. Support is provided to small and medium enterprises (SMEs) through training, incentives, and regulatory simplification. Public-private partnerships are sought to strengthen logistics and technology integration to improve logistics efficiency and attract foreign investment.

Mobile commerce is one of the driving forces behind e-commerce, due to the popularity of smartphones and mobile payment solutions, as well as the preference of consumers for mobile shopping applications, which are faster than websites due to better network reliability and easier checkout. Digital payments can secure and impart trust in payments through mobile wallets, real time payments and biometric identification. Solutions that connect merchants and consumers within and across borders may improve efficiency, reduce costs and increase transparency. Retailers use mobile data for marketing to consumers and for personalizing services, creating innovation and engagement in Portugal's digital retail space.

Market Segmentation

Type Insights:

• Home Appliances: Includes electronic and electric household equipment, enabling consumers to perform domestic tasks efficiently through online purchases.
• Apparel, Footwear, and Accessories: Covers clothing, shoes, and related accessories available for e-commerce, reflecting fashion trends and consumer preferences.
• Books: Encompasses printed and digital books accessible through online retail platforms.
• Cosmetics: Represents beauty and personal care products sold via e-commerce channels.
• Groceries: Includes food and everyday consumables available for online purchase, reflecting convenience retail trends.
• Others: Covers any other product categories not specified above available through e-commerce.

Transaction Insights:

• Business-to-Consumer: E-commerce transactions where businesses sell products or services directly to consumers.
• Business-to-Business: Online transactions between businesses involving goods, services, or information exchange.
• Consumer-to-Consumer: Platforms allowing consumers to sell or trade goods and services among themselves.
• Others: Encompasses all other types of transactions not falling into the previous categories.

Regional Insights

The report covers major regional markets including Norte, Centro, A. M. Lisboa, Alentejo, and others in Portugal. Not provided in source regarding dominant region, market share, or CAGR statistics per region. Thus, a definitive dominant region with specific statistics cannot be identified from the source.

Recent Developments & News

• May 2025: Pingo Doce launched its own online grocery platform, Pingo Doce Online, in Lisbon and Porto, ending a seven-year partnership with Glovo's Mercadão. The platform aims for a full shopping experience with loyalty program integration and enhanced customer interaction control, marking a move toward direct e-commerce and personalized services.
• May 2025: Mollie, a leading European fintech company, introduced its payment solutions in Portugal to support the growing e-commerce market. Mollie offers localized payment options including MB WAY and Multibanco, plus over 35 other methods, helping businesses streamline online and in-person payments.

Key Players

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Customization Note

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us

IMARC Group,

134 N 4th St. Brooklyn, NY 11249, USA,

Email: sales@imarcgroup.com,

Tel No: (D) +91 120 433 0800,

United States: +1-201971-6302