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Title Saudi Arabia Online Car Rental Market Size, Industry Overview and Future Trends 2025–2033
Category Business --> Business and Society
Meta Keywords Saudi Arabia Online Car Rental Market
Owner Shubham Sharma
Description

Saudi Arabia Online Car Rental Market Overview

Market Growth Rate 2025-2033: 7.10%

According to IMARC Group's latest research publication,"Saudi Arabia Online Car Rental Market Size, Share, Trends and Forecast by Booking Type, Rental Length, Vehicle Type, Application, Payment Mode, Service Type, and Region, 2025-2033", The Saudi Arabia online car rental market size is projected to exhibit a growth rate (CAGR) of 7.10% during 2025-2033.

Growth Factors in the Saudi Arabia Online Car Rental Market

  • Surge in Tourism and Travel

The rapid expansion of Saudi Arabia’s tourism sector, driven by Vision 2030 initiatives, significantly fuels the online car rental market. The government’s push to diversify the economy has led to projects like the Red Sea Development and the introduction of e-visas for tourists from 49 countries, making travel more accessible. For instance, in 2023, Saudi Arabia welcomed over 100 million tourists, many of whom relied on rental cars for flexible exploration of cultural and modern attractions. Online platforms simplify bookings for these visitors, offering convenience and a wide range of vehicles, from budget sedans to luxury SUVs, catering to diverse traveler needs.

  • Increasing Digital Adoption

The widespread adoption of smartphones and high internet penetration, with over 95% of the population connected in 2021, has transformed consumer behavior in Saudi Arabia. This digital shift drives demand for online car rental services, as customers prefer the ease of booking through mobile apps and websites. Companies like Theeb Rent-A-Car have capitalized on this by offering user-friendly platforms that allow customers to compare prices, select vehicles, and book instantly. This convenience, coupled with promotional offers, encourages both locals and tourists to opt for online rentals, boosting market growth and accessibility across urban and rural areas.

  • Corporate and Business Demand

The establishment of new corporate offices and commercial entities, supported by Saudi Arabia’s Vision 2030, has increased the need for flexible transportation solutions. Businesses, particularly in logistics, e-commerce, and oil and gas sectors, prefer leasing vehicles to avoid the costs of ownership. For example, Aljomaih Auto Rental expanded its fleet by 27% in 2021 to meet rising corporate demand. Online platforms streamline fleet leasing for companies, offering tailored solutions for employee mobility and equipment transport. This trend supports market growth by catering to the needs of a growing workforce and expanding business landscape.

Key Trends in the Saudi Arabia Online Car Rental Market

  • Rise of Online Booking Platforms

The shift toward online booking platforms is a defining trend in Saudi Arabia’s car rental market, with over 54% of car rentals booked online in 2023. Companies like ekar have introduced car subscription services through their Self-drive Super App, partnering with major rental firms to enhance accessibility. These platforms offer seamless experiences, allowing customers to compare vehicle options, check pricing, and receive real-time feedback. This trend aligns with the government’s digital transformation goals, making online bookings the preferred choice for tech-savvy consumers seeking convenience and transparency in their rental experience.

  • Growing Popularity of SUVs

The preference for SUVs in Saudi Arabia’s car rental market is surging, driven by their suitability for group travel and diverse terrains. Tourists, especially families visiting for leisure or religious purposes like Hajj and Umrah, favor SUVs for their spaciousness and luggage capacity. For instance, companies like Hertz have expanded their SUV fleets with popular models like Toyota and Nissan to meet this demand. This trend reflects consumer preferences for versatile vehicles that enhance travel experiences across the kingdom’s vast landscapes, from urban centers like Riyadh to remote tourist destinations.

  • Integration of Advanced Technologies

The integration of technologies like IoT and AI-powered booking systems is reshaping the online car rental market. Companies are using IoT to track vehicle locations and monitor driving patterns, improving operational efficiency and customer safety. For example, Theeb Rent-A-Car partnered with Chaizer Power Solutions in 2023 to incorporate electric vehicle charging stations, aligning with sustainability goals. AI-driven platforms enhance booking processes by offering personalized vehicle recommendations and dynamic pricing. These advancements improve customer experiences and position companies to meet the evolving demands of a tech-forward market.

Download a sample PDF of this report: https://www.imarcgroup.com/saudi-arabia-online-car-rental-market/requestsample

Saudi Arabia Online Car Rental Industry Segmentation:

The report has segmented the market into the following categories:

Booking Type Insights:

  • Mobile Application-Based
  • Website-Based

Rental Length Insights:

  • Short Term 
  • Long Term

Vehicle Type Insights:

  • Luxury 
  • Executive 
  • Economy 
  • SUVs 
  • Others 

Application Insights:

  • Leisure/Tourism
  • Business 

Payment Mode Insights:

  • Online Payment 
  • Cash on Delivery 

Service Type Insights:

  • Self-Driven
  • Chauffeur-Driven

Regional Insights:

  • Northern and Central Region 
  • Western Region 
  • Eastern Region 
  • Southern Region 

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Future Outlook

The Saudi Arabia online car rental market is poised for robust growth, driven by continued investments in tourism, digital infrastructure, and economic diversification under Vision 2030. The rise of smart city projects like Neom and increased corporate presence will further boost demand for flexible transportation solutions. Online platforms will likely dominate, with companies like Budget and Sixt expanding their digital offerings to include electric and autonomous vehicles. Strategic partnerships, such as Samaco Automotive’s 2022 deal with Sixt to supply Audi e-tron vehicles, signal a shift toward sustainable options. Despite challenges like traffic congestion, the market’s focus on innovation and customer-centric services will ensure sustained growth through 2030.

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:  

IMARC Group 

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Email: sales@imarcgroup.com 

Tel No:(D) +91 120 433 0800 

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