| You have finally decided to launch your website online.
You will invest time and money in creating your website, your profiles in social networks, your seo marketing strategy... but from the first moment, you do not stop finding these three letters: SEO.
However, as much as you study and read posts, you can not find out what this is about.
It is essential for your project, but you are unable to understand how it works. Furthermore, everything you read is full of technicalities and terms in English that everyone seems to understand very well... except you.
Have you ever felt that way?
Do not worry. What you need is to start with the basics and understand well why SEO is so important for the success of your website. Here is your seo beginners guide.
SEO for beginners: the 7 key ideas you have to know about web positioning
As they say, to understand C, you must first have understood A and B. So we started this newbie SEO guide from the very basics.
So you can make a good composition of the place of everything that this concept encompasses, and from there, understand what your project needs to rank better.
1. Definition of SEO or web positioning
SEO stands for 'Search Engine Optimization. If you still don't really know what this is, don't worry- every time you hear "SEO," translate it as "web positioning."
And:
SEO is the set of strategies whose objective is to improve the visibility of a page. Thanks for enhancing the positioning of a website in search engines.
Or simply.
When a person wants to buy something (or hire a service), what does he do? Search for information on Google (the most popular search engine, although there are more).
2. There are two types of SEO (one more interesting than the other)
You will find these two concepts:
SEO Off-Page.
SEO On Page.
We explain what each one is (we already told you that this is important).
A. SEO Off-Page
Off-Page is called SEO that works with positioning factors external to your page (that is, they do not depend on you). And talking about Off-Page is talking about link building, about getting external links that point to your page.
Google understands that when a page links to you, it is showing its trust. That is why it is said that links convey authority (which for Google means that you are good and improve your rankings).
Problem?
It is common to see how many professionals risk buying links to improve their SEO, playing Russian roulette with your project.
And it is because Google changes its algorithm (the test it does to determine your position for each keyword) every little time to detect these types of actions. In fact, there have been cases of websites that lose up to 60% of their traffic overnight.
What was working for you before may suddenly stop working.
Therefore, in Your Web Positioning, we do not do link-building since it seems a dangerous strategy. We always work on the master plan that does not violate Google's policies.
B. SEO On Page
Unlike the previous point, SEO On Page has to do with all the internal factors of a page. Those are all those techniques that are used to optimize our website.
And what is it that works in SEO On Page?
An intuitive and understandable design.
An optimized content strategy.
Everything that has to do with a better user experience.
The web architecture.
As you can see, they are all internal aspects of your project (hence the On-Page).
3. The keyword research: how to find the most relevant keywords
As we saw at the beginning, to improve your company's SEO strategy, first of all, you have to know which are the most relevant keywords in your sector.
And for that you have to:
Take into account the different types of keywords that exist.
How to work them within your sales funnel.
Don't forget the importance of long tails.
Always work in detail on the user's search intention with each keyword
SEO starts here.
Working on your web positioning without doing a good keyword study first makes no sense since you would never know which keywords will bring you customers (but don't forget, it's not about attracting visitors, but customers).
4. Title and meta description: what are they, and why should they be optimized?
We explain what they are:
Meta Title: When Google shows us the results page, it is the title that appears larger and blue in color.
Meta Description: These are the two lines below that describe the content that the user will find.
So far, everything is clear, but why are they important?
Because they are responsible for attracting the user's click (which is known as CTR) when displayed on the results page. And for Google, CTR is an essential metric to take into account when ranking a page.
So the higher the CTR, the better the ranking.
5. Modify the URLs to contain the keyword
It is its exact name and what we copy and paste if we want to send that page to someone. But in addition, it also affects SEO.
Some URLs are full of unreadable characters and signs. Badly done. On the other hand, if we modify them, they only include the keyword, it will be easier forGoogle to understand that you want to position yourself for that keyword.
This is what is called creating a "friendly" URL for SEO.
6. Harness the (hidden) power of images
There are several aspects to take care of in an image:
Format: you have two options, JPEG or PNG. JPEG "weighs" less than PNG, but its quality is lower, so it is better to use this format for large images or with many colors. PNG offers higher quality and allows transparent backgrounds, making it ideal for logos.
Measurements: You should adjust the size of the images so that they do not weigh too much (which can slow down the loading speed).
Weight: Try to be as low as possible to accelerate the loading speed without compromising quality. Think that if an image looks blurry, it will convey an unprofessional feeling.
And as an additional note related to the optimization of the images: In one part, it is simple to make your images load fast, and that your website loads fast, and that is to hire a high-quality server (there are not many).
But in addition, the images have an extra benefit in terms of positioning. And you can modify an attribute of the image, known as "alt tag," and place a long tail on it.
Google spiders or bots read this tag when they enter content, so it helps us include keywords through the text in a simple way.
7. Create quality content and write for SEO
Your website must be optimized to position, but you must also have a content strategy that helps you position for informative keywords that attract more possible customers.
But for your posts to rank well, it is good that you take into account several questions:
Rank the text well: logically use the H2, H3 tags, etc.
Distribute the keywords: the keyword must always appear in the title (H1), the URL, some H2 and H3 (here the ideal is to put variants), and in the title.
Write for the reader and not for Google: There is nothing worse than seeing articles that repeat the keyword frequently, that are poorly written, or that do not add any value.
In the end, quality is what counts, so focus on generating good content aligned with your ideal client and only apply the basic rules of SEO writing.
This is a beginners guide to seo, we hope it will help you. The rest will come only little by little.
Don't do beginner SEO
Web positioning is an essential task that implies mastering both strategic and technical issues. Because as we indicated in the SEO Off Page section, an error or a change in the algorithm can sink your rankings.
Therefore, our recommendation is that you have an SEO expert.
Working on the positioning of your project is working on one of your ways to attract customers, so it is not something you can leave to chance.
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