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IMARC Group has recently released a new research study titled “South Korea Video Streaming Market Report by Component (Solution, Services), Streaming Type (Live/Linear Video Streaming, Non-Linear Video Streaming), Revenue Model (Subscription, Transactional, Advertisement, Hybrid), End User (Personal, Commercial), and Region 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

South Korea Video Streaming Market Overview

The South Korea video streaming market size reached USD 1,997.3 Million in 2024 and is projected to reach USD 4,023.6 Million by 2033, growing at a CAGR of 8.09% from 2025 to 2033. Market growth is predominantly driven by rising high-speed internet access, increasing smartphone penetration, global popularity of South Korean content, competition from global streaming giants, government support for digital infrastructure, consumer willingness to pay for premium content, and enhanced user engagement through social features.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

South Korea Video Streaming Market Key Takeaways

• Current Market Size: USD 1,997.3 Million in 2024
• CAGR: 8.09%
• Forecast Period: 2025-2033
• The market benefits from rising penetration of high-speed internet and smartphones, making online streaming widely accessible.
• The COVID-19 pandemic accelerated the adoption of video streaming services due to increased demand for home entertainment.
• South Korean entertainment, including K-dramas and K-pop, has gained global popularity, attracting international viewers.
• Entry of global streaming giants such as Netflix has intensified competition and innovation in content delivery.
• Government support for digital infrastructure and promotion of the digital economy has fostered market acceleration.

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Market Growth Factors

The South Korea video streaming market is largely driven by the increasing penetration of high-speed internet and smartphones. This rapid digital adoption has expanded the accessibility of online video streaming to a broader audience, significantly boosting the subscriber base on popular streaming platforms. The convenience and improved user experience offered by video streaming technologies have made it a preferred medium for entertainment consumption among South Korean consumers.

The COVID-19 pandemic has profoundly influenced the market by accelerating the adoption of video streaming services. Lockdown measures and social distancing protocols led to increased demand for at-home entertainment and information sources, further propelling the use of video streaming platforms. This shift created sustained growth momentum, as consumers embraced digital content consumption habits that are likely to continue beyond the pandemic period.

Another key driver is the global popularity of South Korean entertainment content, such as K-dramas and K-pop. This surge in international interest has attracted a diverse global audience to South Korean streaming platforms, fostering further market expansion. Additionally, the presence of global streaming giants like Netflix entering the market has heightened competition, spurring innovative content creation and enhanced delivery methods. The government’s proactive support for digital infrastructure and policies aimed at developing the digital economy further accelerates growth, positioning South Korea as a strong contender in the video streaming industry.

Market Segmentation

Component Insights:

• Solution:
• IPTV: Internet Protocol television service delivering video content.
• Over-the-top: Streaming services delivered via the internet bypassing traditional providers.
• Pay TV: Subscription-based television services.
• Services:
• Consulting: Advisory services related to video streaming implementation.
• Managed Services: Outsourced management of streaming platforms.
• Training and Support: Educational and technical assistance services.

Streaming Type Insights:

• Live/Linear Video Streaming: Real-time transmission of video content.
• Non-Linear Video Streaming: On-demand video content that users can access anytime.

Revenue Model Insights:

• Subscription: Recurring payment model for access to content.
• Transactional: Pay-per-view or pay-per-content model.
• Advertisement: Revenue generated through ads embedded in the content.
• Hybrid: Combination of subscription and advertisement-based revenue.

End User Insights:

• Personal: Video streaming services for individual consumers.
• Commercial: Streaming services targeted at business and commercial entities.

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Regional Insights

The report segments the market into Seoul Capital Area, Yeongnam (Southeastern Region), Honam (Southwestern Region), Hoseo (Central Region), and Others. The Seoul Capital Area is the dominant region, driven by substantial urban and digital infrastructure, contributing the largest market share.                

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