| Title | Strong Media Asset Management, Weak Media Search: A Problem No One Talks About. |
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| URL | https://gyrus.ai/blog/why-media-asset-management-systems-still-struggle-with-search/ |
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| Category | Business --> Information Services |
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| Meta Keywords | Semantic Media Search, Media Asset Management, AI in MAM, Semantic Video Search, Meta Data Tagging enrichment, Gyrus AI, Gyrus media Search
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| Meta Description | Strong Media Asset Management doesn’t guarantee strong search. Discover how MAM-agnostic semantic video search uses contextual indexing and APIs to unlock hidden media across multiple archives — without replacing your existing systems. |
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| Owner | Amy Jones |
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| Description |
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| Gyrus Semantic Video Search is built as an independent semantic layer that works alongside existing Media Asset Management systems.
What happens inside Gyrus system stays flexible. It connects through APIs, grasps what content means, then delivers useful answers. Old setups keep running as they are, untouched. |
