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/Did you know that 92% of small business owners believe that having a website is the most effective digital marketing strategy? While that may be true, only 64% have their own website. That may be due to the fact that most small businesses just don’t know where or how to start their marketing journey. 

For an electrical company, staying on top of marketing efforts is essential to attract new customers, be it homeowners or other businesses in the neighborhood. The bottom line is the desire to grow sales, and one of the best ways to do that is through effective marketing.

If you’re an  Electrician Cargo or electrical contractor, keep reading our guide to discover the ways to boost your marketing efforts and reap the benefits!  

What is Electrical Contractor Marketing, and Why is it Important?

What is electrical contractor marketing? In essence, it relates to any activities that a business undertakes to increase the promotion and sale of its electrical services for both existing and potential customers.

Electrician marketing can provide several benefits for business owners: 

First and foremost: Improves sales! When a business spreads word of mouth, grows its online presence, and attracts new clients, it immediately increases its likelihood for more sales. This means increased profits in the long run!

Grows and establishes your business’s brand. Marketing is a great way to solidify your brand identity to your customers and perfect the representation of your services online and in other forms of media.

Attracts new business. By providing your business contact information, details of your services, and more, new customers will find you more accessible and can learn about your business. Now that your business is out there and well-marketed, it’s sure to start attracting some new faces.

Improves existing customers’ perception. A robust marketing campaign/plan can also impress your existing customers! Can you remember a time where one of your favorite businesses underwent an awesome re-brand or implemented a new marketing campaign? Marketing is a great way to revitalize customer excitement and perception!

Provides the opportunity to boost online reviews. Customer testimonials and online review sites are forms of digital marketing that can significantly elevate your brand perception within the competitive electrical industry.

Provides the opportunity to learn more about the industry and trends (Don’t get pushed out). Your marketing efforts allow you to stay in touch with what’s happening in the industry and your competition, refining your business acumen and keeping you ahead of the game.

Learn how Signpost can help your business

Before You Begin to Market… 

Before your business can start implementing complex marketing tactics, it has to lay some of the groundwork. Your electrical business should first form a well-rounded understanding of its overall target market, goals, and the strategies to achieve them.

Here are the various factors to consider before your business begins its marketing activities. 

Know your existing and target audience/customer

Don’t start marketing without understanding this critical component: your business’s audience.

Before attempting to sell to your customers, you must first understand their mindset and their pain points. What demographic would opt for electrical services? What information are they looking for, and what are their expectations? Which customers have your business had the most success with? And what actions did you take there to achieve that success?

Building an ideal buyer persona will help you frame marketing strategies that will be successful in the long run and construct a more refined, strategic vision for your electrical contracting business.

Conduct market and industry research

Along with understanding your customers’ mindsets, you Electrician Cargo must also form a comprehensive understanding of the business environment and industry landscape. This involves scoping out the competition, the current demand, and the influences that impact the electrical industry. 

Ask yourself the following questions:

Who are my closest competitors? What exactly are they doing to market their services?

What is the market situation? What is the projected demand for the next six months? The next year? 

How is the industry expected to evolve? Is the industry changing and currently facing many challenges? If so, what are those challenges?

Research all the different review and social media platforms and marketing tools out there:

It’s best to get familiar with the various online review platforms and social media sites you will leverage for your marketing ahead of time. By orienting yourself to the policies and guidelines of each platform, you can better use them to your advantage when the time comes.

For example, suppose you plan to grow your business’s online reviews on Yelp and through effective Google searches (Google My Business). In that case, it’s a good idea to explore both platforms thoroughly 

HomeAdvisor, for instance, helps customers find Electrician Cargoo within their budget by allowing them to define their project cost. They can also find electricians based on the task being performed (like replacing an electric panel or fitting a ceiling fan).

The same concept applies with Thumbtack, where customers can search and filter the  Electrician Cargothey want depending on the exact service they’re looking for.

Thumbtack website

Search engine optimization (SEO)

The importance of SEO in modern-day marketing cannot be overlooked. SEO helps businesses boost their visibility among a customer’s radar by making them more accessible on search engine results pages. 

By using effective SEO strategies, businesses can appear at the top of a potential customer’s results page (Google, Bing, Yahoo, etc.). This can be done using clever content marketing tactics that help boost their performance and ranking within Google’s algorithm, such as quality blog content, informational videos, and more! 

Website visitor tracking

Website visitor tracking is exactly what it sounds like. It allows businesses to gather more customer insight into details such as the age, gender, and location of prospective customers visiting their website.