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Title Tips to choose the best ecommerce platform for your business
Category Education --> Continuing Education and Certification
Meta Keywords ecommerce marketing
Owner AnnyJones

Running an ecommerce business is not just limited to launching a website, it takes more than just maintaining your website. Any ecommerce platform for business grows and thrives around leads and sales. After all, any business needs new leads, but unfortunately it doesn’t come easily. Generating leads for ecommerce follows different tactics than other businesses which makes it more important to understand the logic and ways to generate leads. This is because online stores don't have physical presence but they do have automated shipping processes and checkout pages.

Generating leads can be a complex process. Your goal should be to bring more traffic to your website which in turn generates potential leads for your ecommerce business. But the question is how? Generating leads can get easy with these strategies: 

  1. Search engine optimization (SEO)

One of the ecommerce marketing strategies that you need to include in your plan is to optimize your search engine. Optimize your website and pages through use of varieties of keywords and trending phrases which will help you to reach wider audiences. This is because most of the users never scroll beyond their first page of search results, as stated by Hubspot data. 

One mistake that you need to avoid is to make sure you have optimized alt texts as well including ones for all your images. This will not only improve your site, but will also make it easier for your potential customers to locate you.

  1. Make use of Pay-Per-Click campaigns (PPC) 

Another strategy to include in your ecommerce marketing plan is to identify and make use of your customer characteristics and personas to target and focus your relevant users across different platforms like Google Ads. Run PPC advertisements which will enable you to reach your searchers and convert them to the leads for your business. Once you create your campaign, the next thing you need to work on is to decide and allocate budget as you need to pay only when any user clicks on your ads. 

  1. Content formation and marketing

Any ecommerce marketing plan must make use of valuable content which is the base of generating qualified leads. After all, the more the content, the better is the customer engagement. According to data published by Wordstream,  brands that make use of content marketing have six times better reach and conversation rate as compared to brands that don't make use of such strategy. 

Customers these days research about a product or service from various sources before making a purchase decision. Hence, it is best for your business to make use of content wherever possible to reach your prospect customers.

  1. Mass email marketing 

This is perhaps the most cost effective ecommerce marketing strategy which will help you reach wider audiences, thereby bringing in more sales and revenue for your business. Make use of email marketing to stay in touch with your audiences. 

Offer them incentives and vouchers to encourage them to make a purchase or atleast land on your site. Besides, this is the best way to keep your audiences informed about new product launches and happenings in your company. 

You can also create automated campaigns for your subscriber and their activities. For example, if any user added a product in the cart, but is yet to make a purchase, you can send them a link for checkout and subsequent details.

  1. Use social media platforms

One successful ecommerce marketing tip is to build and thrive on your online brand communities and social media followers. On an average a person spends around 3 hours on social media platforms as per data published by Hootsuite.  This presents an excellent opportunity to reach wider audiences as when someone lands on your social media handles, you have all opportunities to convert them into customers. 

Use your feed to showcase your products, values, content as well as to promote your brand.

  1. Give a personal touch

Another ecommerce marketing tip is to create a personalized experience for your users right from the start. Personalization comes in many forms and can be implemented across the entire customer journey. You can deliver personalization that aligns with the interest of your users. After a purchase, make sure you continue to follow up with your users to promote your ongoing offers and products based on previous purchases.

For instance, you can display different offers as soon as your customers land on your ecommerce platform. The easier you make it for your user, more likely they will make a purchase.

  1. Optimize it for mobile platforms

Majority of ecommerce sales is generated by mobile platforms which is an essential strategy to generate more leads for your business. Optimizing for mobile platforms involves testing your website across all devices and sizes. Ensure that all CTAs, menus, and content is rightly placed which makes it easy for your customers to scroll through your website. Google’s Mobile-friendly test tool makes it easy to test your website, highlighting areas that need overall improvement.


Establishing an ecommerce business is challenging but what is more challenging is to generate leads and sales for your business, especially in such a tough market place which is crowded with thousands of players. To succeed in your ecommerce business, you need to understand your customers and their characteristics. Then identify the right ecommerce marketing and lead generation strategy which will help you attract desired traffic thereby forming a potential base of customers. Make sure to take quick actions as sales cycles are relatively short. Hence, make sure you have a retargeting strategy in place to attract and retain your leads. 

But remember, every ecommerce business is unique in terms of value and products and services they offer. You need to continuously track your strategies to identify what works for your business and what's not, thereby implementing all necessary remedial measures. Think about how different aspects affect your business and identify the strategy that generates most leads and ultimately revenue for your ecommerce business. And grow on those strategies to nurture and flourish your business in the long run.