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Title Top 9 Best Practices That New York Web Design Firms Use
Category Education --> Continuing Education and Certification
Meta Keywords New York web design company
Owner AnnyJones
Description

“Design is not just what it looks like and feels like. Design is how it works” - Steve Jobs. But how do you make your website excel in both?

Introduction To Website Design


What element creates the best impression on the first-time visitors of your site? It is the perfect balance of UX and UI aspects. 


An imbalance between aesthetics and functionality can make your audience leave you and switch over to your competitor. 


Why is this so? To understand this, you need to know why people visit your website. They come to your site for information, make a purchase, and learn new things at a fast pace. 


So, when people land on websites that are not appealing and organized, they leave. These bounce rates do have impacts on digital marketing strategies as well. 


So, while designing your website, a few best practices that New York web design companies use can get you results.


Without any further adieu, let us get started with our discussion that outlines the top nine design practices that a web design agency in New York follow:


  • Typography And Readability

  • Brand Compatible Color Scheme

  • Appropriate White Spacing

  • Simple Navigations

  • Add Visual Elements

  • Mobile-responsiveness

  • Add Social Media Buttons

  • Write Unique And Strong CTA 

  • Presenting Limited Options To Users


Shall we start!

Typography And Readability


What is typography? They refer to the arrangements and presentation of letters and characters on a specific page. 


This element has an impact on how the users feel about the web page text, so it is essential to pick a typeface that is:


  • Easily readable, skimmable, and accessible to the users

  • Legible across several devices


Does it end here? No. The typeface should also match up to the brand's look and feel. It should appeal to the younger generation as well.


Typography and Readability have close connections. 


What is a significant part of the readability factor? The correct selection of fonts makes your content easy to read and skim for the users.


Font selection best practice that a New York web design company use :


  • Simple fonts for the body of the content

  • Fancy fonts for titles/headings

  • 2-3 fonts for that clean and structured look


The readability aspect, when done right, improves the users-experience on your site. It is an element that has easy and quick fixes, which can deliver a noticeable difference.


Tip: Contrast your background colors and text to make them easy to scan and read for the users.

Brand Compatible Color Scheme

What is another aspect that impacts the look and feel of a website? Colors! Of course. So, you need to pick the color scheme that New York web design agencies follow, and they:


  • Trigger emotions

  • Enables your site to have easy-read-and-navigations for the users

  • Establish your brand identity

  • Good appearance (looks)


  1. Sample color guide to help you:


  • For eco-friendly hemp products, you can choose pale lemon, hemp green, navy blue

  • Use bright peach, orange, and green tone when the target audience of your products are young and health-conscious women


  1. You can:


  • Use light blue for your hyperlinks, CTA buttons that distinguish them from the rest of the readable text 

  • Your graphs, backgrounds can be blue

  • White or neutral colors for your site background finds widespread use

Appropriate Whitespace

Wondering, what is whitespace? It is the space between text and visual elements in a site, which improves the aesthetic feel. These visual breaks that New York web design firms use also help you to:


  • Downsize distractions

  • Improve user focus

  • Understand and process the significant information


Therefore, the use of whitespace helps to avoid information overload by highlighting the vital elements. It compels the readers to take a specific action that you have provided on your site.


In simple words, whitespace helps you strategically place each element with appropriate spaces to avoid information overload to the visitors.

Simple Navigations

Do you know complex navigation can impact conversion rates? Yes, when users find your navigation simple and spot the information they were looking for without any effort, they convert.


So, it is crystal clear that navigation should be well-structured to the core. The designers at New York web design firms use a different approach.


  • Navigational menu

  • Hamburger menu


  1. Navigational menu


  • You can find this at the front and center of the site

  • Uses dropdown menu if multiple categories exist

  • They are not expert-recommended

  • It is not a technical SEO-friendly element

  • The navigational menu can affect the conversion rates


  1. Hamburger menu


  • A menu dedicated specifically for mobile phones

  • You can find it on the top left/right side of the page

  • The hamburger menu is a three-line design that expands with a click

  • It is a functional and fun navigational design element 


Best practices for designing navigation that a best New York web design company use :


  • Include a search bar for sites with piles of content

  • Descriptive menu titles

  • Place the most significant menu at the front to make it easily accessible to the users

  • Seven menu items only

Add Visual Elements

Do you know the famous statistics that people remember 80% of what they see and 20% of what they read? Yes, so having the perfect balance between text and visuals becomes essential. 


The graphical elements make your website content more compelling, appealing, and informative. The underlying concept of adding these elements is to provide the users with the information they are looking for in a visual format.


Best practices for using images that web design companies in New York always adhere to :


  • Use human faces that appeal more to the users

  • Remember to include favicons that enhance the UX 

  • Include ALT text for the images

  • Focus on responsive images that improve SEO and page loading speed

  • It is better to avoid stock photos and use customized graphics or infographics relevant to your business


Also, you can use videos on each page of your site to improve the conversion rates by more than 86%. It also improves your rankings, customer-engagement rates, and site performance.

Mobile-responsiveness

What are the ways people are more likely to visit your website? Nowadays, there is a surge of multiple devices like laptops, mobile phones, tablets, and desktops. 


So one obvious thing to remember is that your website should look and function seamlessly on all these devices. How to do it? Make your site a responsive design via web design services in new york.


This feature enables the users to enter and access your site on a desktop or smartphone and have a similar browsing experience.


Reasons To Go For Responsive Design:


  • Desktop users are less in comparison to those who use mobile phones. So if your site is not mobile-responsive, you can lose customers.

  • Responsive designs can increase customer engagement rates as they have an improved user experience at your place. Also, they convert.

Add Social Media Buttons

Do you know that there are 3.78 billion social media users? The rise is mind-blowing 32.2% in the last five years.


So, it is not a surprise factor that social media has to be a part of your marketing strategy. How to do it? It is simple to include the social media buttons on your site that you are active on.


Best places to include:


  • Header

  • Footer section 

  • Anywhere you find it relevant 


Reasons to use social media: