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Title Turkey Online Grocery Market Size, Share, Trends and Forecast 2025-2033
Category Business --> Retail Trade
Meta Keywords turkey online grocery market
Owner akshaykumar
Description

Market Overview

The Turkey online grocery market size was USD 6,229.24 Million in 2024. The market is expected to reach USD 57,616.35 Million by 2033, growing at a CAGR of 28.04% during 2025-2033. Growth is driven by urbanization, increased smartphone penetration, and consumer preference for convenient shopping through mobile apps. Enhanced digital payment options and demand for fresh food and same-day delivery are further contributing to the expansion.

Study Assumption Years

  • Base Year: 2024
  • Historical Years: 2019-2024
  • Forecast Period: 2025-2033

Turkey Online Grocery Market Key Takeaways

  • Current Market Size: USD 6,229.24 Million in 2024
  • CAGR: 28.04%
  • Forecast Period: 2025-2033
  • Mobile commerce is a key driver with 80.7 million cellular mobile connections and 77.3 million internet users in early 2025.
  • Growing demand for same-day and express delivery services is transforming consumer expectations.
  • The rise of digital payments is reducing cash-on-delivery reliance and enhancing transaction security.
  • Urbanization and smartphone penetration are fostering convenience-oriented shopping behavior.
  • Loyalty programs, app optimization, and push notifications enhance customer engagement and retention.

Sample Request Link: https://www.imarcgroup.com/turkey-online-grocery-market/requestsample

Market Growth Factors

Mobile commerce is a meaningful aspect of the Turkey online grocery market. In early 2025, there were 80.7 million cellular mobile connections (or 92.1%) and 77.3 million Internet users (or 88.3%) in Turkey. These mobile apps appeal to younger consumers' preference for shopping on their phones and payment convenience, and are designed to promote in-app loyalty programs and rewards to get more people shopping.

As global areas urbanize and lifestyles move fast, people demand same-day and express deliveries. Retailers expand warehouses with logistics partners to meet consumer demand regarding speed and reliability inside the online fulfillment market, especially within fresh and everyday items. Customer confidence, satisfaction, and repeat-purchase rate are increased with tracking orders in real time and efficient last-mile delivery.

Increased digital payment adoption has allowed merchants to reduce cash-on-delivery sales. Further, mobile wallets, contactless cards and other integrated payment methods in mobile apps have eased the payment process. Besides, retailers have been providing cashback and discounts for online purchases, faster payments have been adopted by governments, and customer trust in digitally enabled financial services including fintech has been increasing, pushing online grocery market growth.

Market Segmentation

  • Product Type
  • Vegetables and Fruits: Includes fresh produce widely demanded online, contributing to market growth.
  • Dairy Products: A significant segment reflecting consumer preference for packaged essentials.
  • Staples and Cooking Essentials: Core grocery items regularly purchased online for convenience.
  • Snacks: Popular convenience foods driving additional sales in online grocery channels.
  • Meat and Seafood: Perishable product segment benefiting from same-day delivery trends.
  • Others: Other grocery items covering a diverse range of online products.
  • Business Model
  • Pure Marketplace: Platforms connecting only buyers and sellers without holding inventory.
  • Hybrid Marketplace: Combined model where platforms also manage inventory alongside marketplace services.
  • Others: Additional models not classified under pure or hybrid.
  • Platform
  • Web-Based: Online grocery shopping via traditional websites.
  • App-Based: Increasingly preferred mobile app platforms offering enhanced user engagement.
  • Purchase Type
  • One-Time: Single purchase transactions common among online grocery shoppers.
  • Subscription: Recurring purchase models providing convenience and cost benefits.

Regional Insights

The report covers key Turkish regions: Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, and Eastern Anatolia. Specific market shares or dominant regions are not provided in the source.

Recent Developments & News

In May 2025, Uber announced plans to acquire an 85% stake in Istanbul-based Trendyol Go for USD 700 million, strengthening its position in Turkey's meal and grocery delivery sector. In June 2024, Getir, a fast grocery delivery Turkish startup, announced a split into two independent companies post securing USD 250 million in investment, focusing on Turkish operations and exiting European and US markets.

Key Players

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Customization Note

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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