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Market Overview

The UAE amusement parks market size was valued at USD 299.03 Million in 2025 and is expected to reach USD 496.63 Million by 2034. The market growth is driven by strategic geographic positioning, government investments of Dh100 billion aiming for 40 million annual tourists, and rising GCC regional visitation, notably to Yas Island. Hybrid indoor-outdoor parks overcome extreme climate challenges, augmented by digital transformations like AI-powered customer service and facial recognition payments, alongside partnerships with international entertainment brands establishing premier destinations in Dubai and Abu Dhabi.

How AI is Reshaping the Future of UAE Amusement Parks Market:

• AI-powered customer service platforms enhance visitor experiences, with generative AI chatbots completing 1,700 successful chat operations within the first week of deployment.

• Facial recognition payment systems enable contactless entry and seamless payment processing across multiple parks, reducing queues and improving operational efficiency.

• Digital transformation initiatives supported by collaborations such as the IAAPA and Miral facilitate continuous innovation and knowledge sharing around AI applications in park operations.

• Government-backed initiatives encourage AI adoption in tourism infrastructure, promoting sustainable and intelligent destinations.

• Integration of AI in personalized visitor guidance and experience customization fosters greater engagement, increasing visitor satisfaction and repeat visits.

• International brand partnerships leverage AI tools to design immersive and adaptive entertainment attractions, positioning UAE amusement parks as global leaders in technological innovation.

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Market Growth Factors

The UAE amusement parks market growth is propelled by the country’s strategic geographic positioning and its exceptional aviation connectivity. Airports in the UAE are set to handle 159 million passengers by the end of 2025, an 8% increase from 2024’s 147.8 million, per the General Civil Aviation Authority (GCAA). This vast passenger base provides the theme parks with a massive addressable market within short flight ranges. Additionally, visa facilitation policies, modern airport infrastructures, and competitive airline pricing collectively support a steady inflow of international visitors, ensuring premium park development and sustained operational success despite seasonal variations.

Substantial government tourism infrastructure investments are another crucial driver. Abu Dhabi authorities have committed to a Dh100 billion infrastructure investment plan that targets 40 million annual tourists by 2040. This strategic commitment includes tax incentives, land allocation, and partnership facilitation designed to attract private sector participation and international brand licensing. These initiatives create a favorable environment for theme park development and position the UAE as a family-friendly destination with globally recognized entertainment and cultural attractions, supported by visa-on-arrival policies and long-term residency programs that simplify tourist access.

Rising regional visitation and increasing demand for experiential entertainment significantly bolster market growth. Yas Island alone recorded 38 million visitors in 2024, demonstrating the strength of regional travel dynamics as Gulf Cooperation Council (GCC) populations seek proximate leisure options. The cultural acceptance of amusement parks as family-oriented leisure destinations further expands the resident visitor base, especially with growing expatriate populations in the UAE. Local memberships and promotions sustain steady demand throughout the year, overcoming seasonal tourism fluctuations and supporting diverse entertainment segments ranging from family to thrill attractions.

Market Segmentation

Rides Insights:

• Mechanical Rides

• Water Rides

• Others

Revenue Source Insights:

• Ticket

• Food and Beverage

• Merchandise

• Hotels/Resorts

• Others

Age Group Insights:

• Up to 18 Years

• 19 to 35 Years

• 36 to 50 Years

• 51 to 65 Years

• More than 65 Years

Regional Insights:

• Dubai

• Abu Dhabi

• Sharjah

• Others

Recent Developement & News

• May 2025: The Walt Disney Company announced a new Disney theme park resort on Yas Island, Abu Dhabi, in collaboration with Miral. This waterfront park will blend Disney storytelling with Abu Dhabi’s culture and architecture, marking the seventh Disney theme park globally, boosting the region’s entertainment appeal.

• January 2024: The International Association of Amusement Parks and Attractions (IAAPA), Miral, and the Abu Dhabi Exhibition Convention Bureau co-hosted a trade summit on Yas Island focusing on AI, digital transformation challenges, and sustainable destination development, promoting innovation in park operations.

• 2024: Dubai attracted 971 projects in the creative and cultural sectors, with AED18.86 billion ($5.1 billion) invested, generating 23,517 new jobs and enhancing the city’s status as a top destination for foreign direct investment (FDI) in entertainment, supporting overall amusement park market growth.

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