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Title Vietnam AI In Social Media Market Size, Share and Report 2033
Category Business --> Business Services
Meta Keywords Vietnam AI In Social Media Market
Owner Rahul Kumar
Description

The Vietnam AI in social media market size was USD 10.25 Million in 2024 and is projected to reach USD 94.63 Million by 2033, growing at a CAGR of 24.89% during 2025-2033. This growth is driven by rapid integration of generative AI tools across major social media platforms and the seamless convergence of e-commerce capabilities, enabling personalized business engagements and improving customer acquisition and retention, thereby expanding the market share.

Study Assumption Years

  • Base Year: 2024

  • Historical Year/Period: 2019-2024

  • Forecast Year/Period: 2025-2033

Vietnam AI In Social Media Market Key Takeaways

  • The market size reached USD 10.25 Million in 2024.

  • The market is expected to grow at a CAGR of 24.89% during 2025-2033.

  • The forecast period for the market is 2025-2033.

  • The integration of generative AI technologies enhances automated content development, customized marketing campaigns, and intelligent customer interaction.

  • AI tools including smart chatbots and predictive analytics improve operational efficiency and social media presence quality.

  • Small and medium-sized enterprises leverage advanced AI to compete with larger firms by producing professional content.

  • E-commerce and social commerce integration on social media platforms transform consumer shopping experiences with AI-powered recommendations and augmented reality.

  • Live commerce growth driven by AI-enabled interactive content, sentiment analysis, and real-time engagement boosts customer conversion and satisfaction.

Sample Request Link: https://www.imarcgroup.com/vietnam-ai-in-social-media-market/requestsample

Market Growth Factors

The Vietnam AI in social media market is growing due to rapid generative AI integration and platform enhancement. The growing use of generative AI technologies such as smart chatbots, automated customer care responses, and predictive analytics capabilities in Vietnamese social networking platforms is contributing to market growth. These technologies allow companies to profitably automate content production, marketing or consumer interactions at a lower cost and with a higher quality for social media than would otherwise be possible for SMEs seeking to provide content or promotions similar to those produced by larger companies. Technologies predict consumer behavior. They automate marketing campaigns. These items exemplify a holistic AI strategy. This strategy can chart a solid growth path for companies.

In Vietnam, social commerce represents a major shift in the country's e-commerce landscape, integrating social networks with personalized recommendations, artificial intelligence, and smooth payment processes. In doing so, Vietnamese businesses adopt holistic social commerce strategies by integrating entertainment at every stage of the purchasing funnel, with the aim to close the gap between social interactions and purchases. Brands and content creators try on AR, recommend AI products, and manage inventory. These actions create new revenue streams. These offerings align within Vietnam's mobile-centric market that has high rates of social media and smartphone adoption, driving customer engagement and convenience.

Live commerce and interactive content mainly drive growth as they experience interaction more and blend entertainment into shopping in real-time. AI tools optimize content. AI tools automate translation and localization. AI tools provide data-driven insights on the best time to broadcast content and which topics to cover. The technology is used within interactive live streams for enterprises and influencers, to analyze audience sentiment, moderate comments, and inform on viewer engagement. Conversational AI interfaces, ranging from virtual assistants and auto chat responses to interactive product recommendations in live video shopping, have been shown to increase conversion and improve customer experience. It also sets a new standard for customer engagement, including useful live feedback and market intelligence to inform product development and go to market strategies.

Market Segmentation

Component Insights:

  • Solution:

  • Software Tools

  • Platforms

  • Services:

  • Support and Maintenance

  • System Integration

  • Training

These components cover software solutions and various service offerings including maintenance, integration, and training to support the Vietnam AI in social media market.

Technology Insights:

  • Machine Learning and Deep Learning

  • Natural Language Processing (NLP)

Technologies focus on advanced AI methodologies used for content creation, customer interaction, and data analysis in social media platforms.

Enterprise Size Insights:

  • Small and Medium-sized Enterprises (SMEs)

  • Large Enterprises

The market segmentation distinguishes between SMEs and large enterprises adopting AI in social media for tailored business strategies.

Application Insights:

  • Sales and Marketing

  • Customer Experience Management

  • Predictive Risk Assessment

Applications range from enhancing marketing effectiveness to managing customer experiences and forecasting risks using AI.

End User Insights:

  • Retail and E-commerce

  • Banking, Financial Services and Insurance (BFSI)

  • Education

  • Public Utilities

  • Others

End users encompass diverse sectors that utilize AI-powered social media tools for different business and operational needs.

Regional Insights

The market analysis includes key regional segments:

  • Northern Vietnam

  • Central Vietnam

  • Southern Vietnam

These regions represent the major geographic distribution of Vietnam AI in social media market activities and growth.

Recent Developments & News

In September 2025, Vchat launched in Vietnam, providing Web3 transparency, AI personalization, and community rewards through DAO governance, enabling user interaction with an intelligent assistant.

In October 2024, Meta Platforms (META.O) announced increased investment in AI innovation in Vietnam, including manufacturing mixed reality headsets starting in 2025, marking efforts to enhance its presence in the country.

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Customization Note

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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