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Title Vietnam Coffee Beans Market Size, Share, Trends and Analysis Report 2025-2033
Category Business --> Food and Related
Meta Keywords vietnam coffee beans market
Owner akshaykumar
Description

Market Overview

The Vietnam coffee beans market size reached USD 173.00 Million in 2024 and is projected to grow to USD 282.07 Million by 2033, at a CAGR of 5.01% during the forecast period 2025-2033. Growth is driven by domestic and export demand, particularly for robusta beans adapted to climate and altitude, government support for cultivation and exports, and the rise of coffee culture in urban areas. The favorable agro-climatic conditions and quality improvements are boosting market expansion.

Study Assumption Years

  • Base Year: 2024
  • Historical Year/Period: 2019-2024
  • Forecast Year/Period: 2025-2033

Vietnam Coffee Beans Market Key Takeaways

  • Current Market Size: USD 173.00 Million in 2024
  • CAGR: 5.01%
  • Forecast Period: 2025-2033
  • The market is fueled by strong domestic and export demand for robusta coffee beans.
  • Specialty coffee culture is expanding, with growth in arabica plantations and artisanal coffee consumption.
  • Sustainable farming and technological innovations are improving yield and quality.
  • Vietnam is diversifying exports toward premium markets in Europe, North America, and Asia.
  • Coffee tourism and selective harvesting methods enhance premium branding and market growth.

Sample Request Link: https://www.imarcgroup.com/vietnam-coffee-beans-market/requestsample

Market Growth Factors

The growth of the coffee beans market within Vietnam is driven by the increasing local and export demand for robusta beans, which thrive in the country's climate and high-altitude regions. This growth gains support from government initiatives. The initiatives promote coffee cultivation. They upgrade export facilities and standards. They improve product quality. The global expansion of coffee chains and increasing café culture in urban areas have increased consumption in the domestic market, increasing the market share of Vietnamese coffee beans.

Vietnam has developed a growing specialty coffee market, and high-end coffee beans have been accepted in Vietnam. Arabica coffee fields are expanding at some highlands including the Lam Dong and Dak Lak provinces. Climate and soil suit the growth of quality coffee beans. Artisanal coffee drinks, served at urban coffee shops, appealed toward youth, which compelled Rita Food & Drink Co. to launch its Iced Americano Coffee Collection in August 2025 and which urged farmers to practice selective harvesting and modern post-harvest processing so they could improve coffee taste and aroma.

Technology innovates and sustains growth. Farmers irrigate with modern methods, harvest mechanically, and control pests for yield and quality improvement, a major priority in the climate-sensitive Central Highlands. Organic farming and controlled ecological farming meet local food supply and international market opportunities. Cooperatives and digital platforms improve small farmers' traceability and price-setting in export markets, and traceability systems improve transparency, establishing Vietnam as a trusted global coffee producer.

Market Segmentation

  • Product Insights:
  • Arabica: Premium quality coffee increasingly grown in cooler highland regions, supporting specialty coffee culture.
  • Robusta: Predominant coffee type, well-suited to Vietnam’s climate and altitude, driving robust export demand.
  • Others: Additional coffee bean varieties included under the product segment.
  • Distribution Channel Insights:
  • Online: Digital platforms facilitating direct consumer access and improved market reach.
  • Offline: Traditional sales channels including coffee shops, retail outlets, and distributors.
  • End User Insights:
  • Personal Care: Use of coffee beans in cosmetic and wellness products.
  • Food and Beverages: Primary consumption segment including coffee preparation and related products.
  • Pharmaceutical: Incorporation of coffee extracts in health-related applications.
  • Regional Insights:
  • Northern Vietnam: Key producing region with specific climatic conditions influencing coffee quality.
  • Central Vietnam: Important cultivation area with agricultural practices adapted to local environments.
  • Southern Vietnam: Prominent region contributing significantly to overall market volume.

Regional Insights

The Vietnam coffee beans market is segmented into Northern, Central, and Southern Vietnam, with the report providing comprehensive analysis for each. While the source does not specify the dominant region or exact regional statistics, it highlights Central Highlands provinces such as Lam Dong and Dak Lak for their superior arabica coffee production supported by unique climatic and soil conditions. This regional specialization supports the growing specialty coffee culture, enhancing overall market development.

Recent Developments & News

In March 2025, the Vietnamese coffee sector achieved an export turnover increase of 26.2% year-on-year to USD 1.58 Billion during the first two months, despite a volume decline of 28.4% to 284,000 tons, according to the Ministry of Agriculture and Environment. This performance affirms Vietnam's strong position in the international coffee market and provides optimistic prospects for surpassing the USD 6 billion export goal within 2025.

Key Players

  • Rita Food & Drink Co., Ltd

Competitive Landscape

The market research report provides a detailed analysis of the competitive landscape, including market structure, key player positioning, winning strategies, and company evaluation quadrants. However, only Rita Food & Drink Co., Ltd is explicitly named.

Customization Note

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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