Article -> Article Details
| Title | Vietnam Culinary Tourism Market Size, Share, Trends and Forecast 2026-2034 |
|---|---|
| Category | Business --> Business Services |
| Meta Keywords | Vietnam Culinary Tourism Market |
| Owner | Rahul Kumar |
| Description | |
| The Vietnam Culinary Tourism Market reached USD 6.24 Billion in 2025 and is forecast to grow to USD 20.17 Billion by 2034, expanding at a CAGR of 13.92% during 2026-2034. Growth is driven by global recognition of Vietnamese cuisine, especially through the Michelin Guide expansion, rising hands-on culinary experiences like food tours and cooking classes, and digital transformation enhancing booking convenience. AI integration and government support for culinary heritage also boost market expansion. Study Assumption Years
Vietnam Culinary Tourism Market Key Takeaways
Sample Request Link: https://www.imarcgroup.com/vietnam-culinary-tourism-market/requestsample Market Growth Factors The addition of Vietnam to the 2024 Michelin Guide has considerably raised Vietnamese culinary tourism, by providing a worldwide stamp of approval for the country's customary cooking styles. Seven one-star restaurants were awarded at the second Michelin Guide ceremony in Vietnam. Nén Danang was the first in the country to win a Michelin Green Star for the promotion of sustainable gastronomy. The restaurant has reportedly raised the standards for food quality, service and customer experience and inspired international tour operators like Abercrombie & Kent to offer tours of Vietnam's food scene, a so-called "Michelin effect", in practically every segment of the market. Vietnam's food tourism has centered around participatory experiences such as food tours or cooking classes. For example, food tours have evolved from simple tours of food to include street food tours in food markets or meeting with vendors. Vespa scooter food tours are among the most popular tours in Ho Chi Minh City, often booked out several months in advance, by tourists from Europe, the United States of America, and Australia. Cooking classes have also gained popularity post-COVID. Usually, costing USD 30 to 45, they typically feature a market visit and group preparation of multi-course meals for culture-curious visitors. Klook stated the culinary categories upon their platform saw 70% year-on-year revenue growth in 2024. Cooking classes, food tours and food festivals exploded in popularity during that time. OTAs have transformed culinary tourism. More than 70% of Da Nang visitors check restaurants and eateries on OTAs like Traveloka, Booking.com, and Klook. OTAs should see booking increases of 30-35% in 2024 because the market is maturing. Operators use real-time pricing, inventory management, and customer relationship management (CRM) data toward improvement of the customer experience. Government initiatives such as the AI-enabled Visit Vietnam platform have sought to overcome fragmentation in the tourism sector and promote blockchain technology for transactions and payments in order to increase personalization and operational efficiency as well as market intelligence. Market Segmentation By Activity Type:
By Tour Type:
By Age Group:
By Mode of Booking:
Regional Insights Southern Vietnam, including Ho Chi Minh City and Da Nang, is a dominant region due to superior transportation connectivity, accommodation infrastructure, and dense culinary tourism offerings. Over 70% of international tourists book online in cities like Da Nang, with significant digital platform adoption driving regional market accessibility. However, infrastructure limitations constrain growth in secondary regions, concentrating culinary tourism activity primarily in major urban centers. Recent Developments & News In April 2025, Abercrombie & Kent, a U.S.-based luxury travel company, launched "Flavors of Vietnam," an eight-day culinary tour priced from USD 6,995 per person, featuring experiences like Vespa rides, Mekong Delta cruises, meals at Michelin-starred venues, and Hanoi street food exploration. Vietnam was chosen as the inaugural destination for this new culinary series. In August 2025, the Vietnam National Administration of Tourism launched the Visit Vietnam platform, a national digital ecosystem integrating AI-powered trip planning, blockchain technology, and seamless booking services. The phased rollout includes a government dashboard in October 2025, public trip planning tools in mid-2026, and an international debut at the 2027 APEC Summit. In June 2024, seven restaurants in Hanoi, Ho Chi Minh City, and Da Nang were awarded one Michelin star; Nén Danang received Vietnam's first Michelin Green Star for sustainable gastronomy. Key Players
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