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Title Vietnam Educational Tourism Market Size, Share and Report 2033
Category Business --> Transportation and Logistics
Meta Keywords vietnam educational tourism market
Owner akshaykumar
Description

Market Overview

The Vietnam educational tourism market size was valued at USD 2.30 Billion in 2024 and is projected to reach USD 8.61 Billion by 2033, growing at a CAGR of 14.12% during the forecast period of 2025-2033. Growth is propelled by increased outbound student mobility, international exchange programs, investments in educational infrastructure, mergers and acquisitions, along with the integration of digital learning platforms and international collaborations. Foreign investment expansion in Vietnam's education sector also significantly influences the market share.

Study Assumption Years

  • Base Year: 2024
  • Historical Year/Period: 2019-2024
  • Forecast Year/Period: 2025-2033

Vietnam Educational Tourism Market Key Takeaways

  • Current Market Size: USD 2.30 Billion in 2024
  • CAGR: 14.12%
  • Forecast Period: 2025-2033
  • Digital platforms are driving innovation by making educational tourism more accessible, transparent, and engaging through virtual catalogs, booking apps, and social media targeting specific audiences.
  • Sustainability is becoming a core aspect, with eco-friendly trips, conservation efforts, and activities supporting the United Nations’ sustainable development goals.
  • Increasing collaboration between academia and tourism operators strengthens customized academic and cultural exchange programs, joining classroom instruction with experiential learning.
  • The market segmentation includes breakdowns by age group, education, occupation, and region, allowing detailed market analysis.
  • Foreign investment in Vietnam's education sector is expanding, significantly influencing market share.

Sample Request Link: https://www.imarcgroup.com/vietnam-educational-tourism-market/requestsample

Market Growth Factors

Outbound student mobility, cross-border educational and cultural inter-flow through international exchange programs will contribute to the further development of educational tourism market in Vietnam with growing investment in educational infrastructure, mergers and acquisitions that will help improve service quality and service offerings. Digital learning platforms and international partnerships also broaden the availability of educational tourism, hybrid learning and travel experiences and therefore help to attract a wider audience.

Digital technology has transformed the characteristics of educational tourism in Vietnam, allowing tour operators, educational institutions and universities to offer pre-arranged educational tours and cultural experiences. Virtual catalogs, booking apps, websites and social media marketing are used to promote tours, making pricing and reviews accessible to potential visitors. The platforms mainly focus on language learners, researchers, or professionals, increasing market participation. The combination of e-learning and physical excursions results in hybrid models, providing learning possibilities without traveling, further promoting growth in the market.

Sustainability trends drive Vietnam's educational tourism sector, with green trip planning, community-based tourism, conservation projects, and cultural immersion attracting environmentally and socially responsible institutions and students. Real-life projects such as reforestation, wildlife protection, and renewable energy workshops are also used to teach environmental issues, and are complemented by demand from international universities with sustainability programs. These programs are in line with the United Nations development goals, and the country's advantage as an educational tourism destination.

Market Segmentation

  • Age Group Insights:
  • Less Than 15 Years
  • 16-25 Years
  • 26-40 Years
  • 41-55 Years

A detailed breakup and analysis by age group are provided, enabling targeted understanding of market demographics.

  • Education Insights:
  • Primary
  • Secondary
  • College
  • Post-Graduation

The market includes comprehensive analysis across education levels from primary to post-graduation.

  • Occupation Insights:
  • Students
  • Teachers
  • Government Officials
  • Corporation Managers
  • Enterprise Owners
  • Workers
  • Others

Detailed analysis by occupation provides insight into the participation of various professional groups.

  • Regional Insights:
  • Northern Vietnam
  • Central Vietnam
  • Southern Vietnam

The market analysis spans major regional markets to provide location-specific insights.

Regional Insights

Northern Vietnam, Central Vietnam, and Southern Vietnam constitute the major regional markets analyzed. Specific statistics such as market share or CAGR by region are not provided in the source. The report offers a comprehensive regional analysis to understand geographical segmentation within Vietnam’s educational tourism market.

Recent Developments & News

In June 2025, Vietnam and Singapore announced plans to exchange 1,000 skilled workers annually starting with 300 in the first year under the Innovation Talent Exchange program to facilitate short-term employment in innovation fields. In March 2025, the United States and Vietnam launched the International Academic Partnership Program marking 30 years of diplomatic relations. A delegation of over 40 leaders from 21 US universities visited Vietnam to enhance educational collaboration focusing on partnerships, student exchanges, and economic opportunities across academic fields.

Key Players

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Customization Note

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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