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Title Vietnam Herbal Tea Market Analysis Report, Market Share, Growth and Outlook Report 2026-2034
Category Business --> Food and Related
Meta Keywords vietnam herbal tea market
Owner akshaykumar
Description

Market Overview

The Vietnam herbal tea market size was USD 16.45 Million in 2025 and is forecasted to reach USD 26.46 Million by 2034. It is expected to grow at a CAGR of 5.42% during the forecast period of 2026-2034. Growth is driven by rising health and wellness consciousness among consumers, the expansion of digital commerce platforms enhancing accessibility, and the growing adoption of sustainable and organic tea production.

Study Assumption Years

  • Base Year: 2025
  • Historical Year/Period: 2020-2025
  • Forecast Year/Period: 2026-2034

Vietnam Herbal Tea Market Key Takeaways

  • Current Market Size: USD 16.45 Million in 2025
  • CAGR: 5.42% during 2026-2034
  • Forecast Period: 2026-2034
  • Increasing health and wellness awareness among Vietnamese consumers, particularly among youth and middle-class households, drives demand for herbal teas as natural, functional beverages.
  • Digital commerce platforms like Shopee, Lazada, and Tiki facilitate product discovery and purchase, expanding market reach.
  • Sustainable and organic production practices are becoming key differentiators, supported by government initiatives and consumer preferences.
  • Traditional medicinal herbs are modernized into convenient packaged forms, appealing to wellness-oriented consumers.

Sample Request Link: https://www.imarcgroup.com/vietnam-herbal-tea-market/requestsample

Market Growth Factors

The market growth of herbal tea in Vietnam is driven by increasing awareness about health and wellness. More and more customers look for drinks that have nutriment properties and function to replace drinks containing sugar and other processed drinks. The younger generation and middle-class family groups represent significant contributors to market expansion. Rising lifestyle disease cases trigger the popularity of herbal tea due to its cost-effectiveness and health and wellness values. Vietnamese traditional herbal medicines have been processed in convenient packaging and gained significant traction due to health awareness and promotion of sugar-cutting campaigns.

The rise of e-commerce and innovative ways to distribute goods also contributes to the fast growth of the market. E-commerce sites such as Shopee, Lazada, and Tiki eliminate boundaries that would have restricted brands from reaching the end consumers directly. The sites also have cost-effective marketing tools, market feedback, and product development analysis. Mobile commerce and efficient delivery networks mean that brands can deliver their goods in a matter of days, even to smaller cities. This is a major boost for specialty brands that have a high focus on authenticity.

Sustainability and Organic Certification are key drivers of growth that mirror consumer demands for responsible and ethical goods across the globe. Vietnamese companies emphasize sustainable farming practices and try to consume less and get organic certifications to enter high-end market segments in their domestic markets and other global markets. Various country government programs and research support enable knowledge diffusion in sustainable farming practices.

Market Segmentation

Type Insights:

  • Mixed Blend: Herbs and Herbs, Herbs and Flower Tea, Herbs and Fruit, Others
  • Single Blend: Flower Tea, Herbs, Fruits

The market includes mixed and single blend herbal teas, with detailed analysis of these categories.

Pack Type Insights:

  • Pouches
  • Jars/Cans
  • Tea Bags

The report provides segmentation based on packaging types such as pouches, jars/cans, and tea bags.

Pack Size Insights:

  • Upto 120 Grams
  • 250 Grams
  • Others

Breakdown by pack sizes covering up to 120 grams, 250 grams, and other sizes.

Distribution Channel Insights:

  • Supermarket and Hypermarket
  • Online Store
  • Convenience Store
  • Specialty Store
  • Others

Coverage includes various distribution channels with detailed analysis.

Regional Insights

The report analyzes three main regional markets: Northern Vietnam, Central Vietnam, and Southern Vietnam. These regions constitute the major segments of the Vietnam herbal tea market, supporting comprehensive country-level insights for the forecast period.

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Customization Note

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

Request For Customization: https://www.imarcgroup.com/request?type=report&id=43825&flag=E

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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