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| Title | Vietnam Oat Milk Market Size, Share, Trends and Report 2025-2033 |
|---|---|
| Category | Business --> Business Services |
| Meta Keywords | Vietnam Oat Milk Market |
| Owner | Rahul Kumar |
| Description | |
| The Vietnam oat milk market reached a size of USD 2.87 Million in 2024 and is forecasted to grow to USD 7.38 Million by 2033, representing a CAGR of 11.06% over the period 2025-2033. This growth is driven by increasing consumer preference for plant-based beverages, heightened awareness of lactose intolerance, and a strong focus on health, sustainability, and dairy alternatives. The market is expanding across retail, foodservice, and household consumption segments in Vietnam. Study Assumption Years
Vietnam Oat Milk Market Key Takeaways
Sample Request Link: https://www.imarcgroup.com/vietnam-oat-milk-market/requestsample Market Growth Factors Consumers in Vietnam increasingly became aware about health, so they demanded oat milk. Consumers have become more aware of the health benefits of certain foods. Interest in plant-based substitutes for dairy milk has grown. Oat milk is one of those alternatives. Oat milk's fiber, vitamins and minerals offered health conscious consumers a way to get functional benefits beyond hydration. Increased prevalence of lactose intolerant consumers and allergies to soy or nut products have contributed to its popularity. In Vietnam, growing wellness-minded millennials and Gen Z consumers have looked for health, personal well-being and environmental sustainability products. With the aid of marketing and online campaigns, oat milk has gained traction in Vietnam as a health-oriented premium milk beverage or a staple in homes, cafes and supermarkets as wellness-focused lifestyles become increasingly popular. Cafes, restaurants, and quick-service restaurants (QSRs) lead the market growth, with the foodservice sector driving the growth of Vietnam's oat milk market to this extent. Coffee outlets lead growth in the foodservice sector. This sector includes international franchise chains and local specialty coffee shops. These shops offer oat milk for lattes, cappuccinos, and smoothies. Oat milk's creamy taste and mouthfeel have made oat milk a favorite within coffee and other beverages compared to other plant milks. Food service increasingly offers oat milk to urban consumers. These consumers are willing to pay a premium for healthful products and also for sustainable products. Cafés and restaurants expand their non-dairy products for catering to those who value health, sustainability and innovation because vegan and flexitarian diets become more common. Sustainability grows the oat milk market among the factors since it impacts carbon footprint less, uses water sparingly and farms longer, toward being an environmentally-friendly alternative to dairy. Changing consumer attitudes toward climate change and resource conservation, with the global rise of sustainable consumption movements in urban areas, have led consumers who hold a green philosophy to purchase oat milk products produced in countries such as Vietnam, particularly those marketed as sustainable through green packaging, sourcing, and transparent supply chains. The government has initiated campaigns that promote green consumption for consumers and businesses, and the adoption of green products at the household or business level. In Vietnam, oat milk has become a preferred beverage for a segment of young consumers that are eco-conscious or health-conscious. Market Segmentation Source Insights:
The market is segmented by source into organic and conventional varieties, reflecting consumer preferences. Product Insights:
The product segmentation includes plain and flavored oat milk options, catering to diverse taste preferences. Packaging Type Insights:
Packaging types include cartons, bottles, and other formats, accommodating different consumer and retail needs. Application Insights:
The application segments cover food and beverage uses of oat milk, highlighting its versatility. Distribution Channel Insights:
Distribution channels include supermarkets and hypermarkets, grocery stores, online stores, and other channels enabling wide product accessibility. Regional Insights The report covers three major regions: Northern Vietnam, Central Vietnam, and Southern Vietnam. While the report provides a comprehensive analysis of these regions, it does not specify the dominant region or exact market shares and CAGR values. Therefore, no regional dominant market statistics are available. Recent Developments & News In June 2025, Vietnam's Thanh An Co., Ltd. launched the Oatta Oat Milk brand featuring ready-to-drink formats such as Pure Oat Milk and Oat Matcha Latte, fortified with biotin and Omega 3-6-9. This product innovation boosted the market by increasing demand for healthier, functional beverages. Key Players
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