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The Vietnam online music streaming market was valued at USD 85.24 Million in 2024 and is forecasted to reach USD 168.84 Million by 2033. The market is expected to grow at a CAGR of 7.89% during the 2025–2033 forecast period. Growth is driven by advancements in mobile broadband infrastructure, generational diversification of platform usage among younger users, and increased local content consumption bolstered by passionate superfan communities.

Study Assumption Years

• Base Year: 2024

• Historical Year/Period: 2019-2024

• Forecast Year/Period: 2025-2033

Vietnam Online Music Streaming Market Key Takeaways

• The Vietnam online music streaming market size reached USD 85.24 Million in 2024.

• The market is forecast to grow at a CAGR of 7.89% during the 2025-2033 period.

• The forecast period considered for the market projection is 2025-2033.

• YouTube is the dominant platform with 77% user share among surveyed respondents, followed by Zing MP3 (52%), Nhaccuatui (32%), and Spotify (28%).

• Generation Z shows a diversified platform preference, using multiple streaming services unlike older generations.

• Vietnam crossed 90% mobile broadband subscriptions per 100 people by mid-2024 with commercial 5G launched in October 2024.

• Approximately 13% of superfans are willing to pay over 500,000 VND monthly for premium subscriptions and digital music offerings.

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Market Growth Factors

The Vietnam online music streaming market is rapidly expanding due to the exceptional growth in mobile internet infrastructure. By mid-2024, mobile broadband subscriptions reached 91.9 per 100 people, crossing the 90% threshold for the first time. Fourth-generation (4G) coverage extends to 99.8% of the Vietnamese territory, and the commercial launch of 5G in October 2024 has significantly enhanced streaming quality and reliability, even in remote areas. This continual upgrade of network capabilities is a fundamental driver encouraging wider adoption of digital music streaming services across the country.

The consumer base is diversifying as younger generations redefine platform preferences. Generation Z in Vietnam displays an eclectic streaming behavior, favoring multiple platforms instead of concentrating on a single service like older cohorts. YouTube remains dominant, but Generation Z's preference for the top platforms is notably 14% lower compared to Generation Y, underscoring greater experimentation and openness toward emerging music platforms. This generational preference divergence is growing the market by broadening platform engagement and user personalization.

Cultural factors also play a significant role in market expansion. The rise of local superfan culture, inspired partly by Korean pop dynamics, has fueled increased consumption of domestic music content. Vietnamese superfans not only consume but financially support local artists via subscriptions, merchandise, and social media activities. With 93% of listeners prioritizing an intuitive interface and a broad song catalog, and 92% valuing affordable or free access, the market shows maturity. About 13% of superfans willing to pay high subscription fees create lucrative revenue opportunities for platforms targeting engaged communities.

Market Segmentation

• Service Insights: The market includes On-demand Streaming and Live Streaming services, providing flexibility in music consumption.

• Revenue Model Insights: Market revenue is generated through Subscription and Non-Subscription models catering to varied user preferences.

• Platform Insights: Streaming is delivered via dedicated Apps and Browser platforms, accommodating diverse user access points.

• Content Type Insights: The market comprises Audio and Video content types, addressing varied consumer entertainment needs.

• End User Insights: The market caters to Individual users and Commercial clients, indicating broad applicability and use cases.

• Regional Insights: Key regions analyzed include Northern Vietnam, Central Vietnam, and Southern Vietnam, covering the entire country's streaming activity.

Regional Insights

Northern Vietnam, Central Vietnam, and Southern Vietnam constitute the main regional segments of the Vietnam online music streaming market. While detailed regional statistics are not explicitly stated, the report covers comprehensive analysis across these three areas, reflecting the nationwide penetration and adoption of streaming services fueled by mobile broadband expansion and local content growth.

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Customization Note

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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