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MARKET OVERVIEW

The Vietnam smart retail market was valued at USD 237.90 Million in 2024 and is projected to reach USD 1,556.06 Million by 2033, growing at a CAGR of 20.66% during the forecast period 2025-2033. Growth is driven by digital transformation, AI integration in retail operations, widespread adoption of omnichannel retail strategies connecting online and offline experiences, and rising mobile-first commerce with smart payment systems enhancing customer interactions. Supportive government initiatives and tech-savvy consumers further propel market expansion.

STUDY ASSUMPTION YEARS

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Year/Period: 2025-2033

VIETNAM SMART RETAIL MARKET KEY TAKEAWAYS

• Current Market Size: USD 237.90 Million in 2024
• CAGR: 20.66%
• Forecast Period: 2025-2033
• Rising adoption of AI-driven retail solutions enhances consumer interaction, predictive analytics, inventory control, and personalized suggestions.
• Expansion of omnichannel retail strategies integrates physical and online platforms to improve customer experience and inventory management.
• Smart store technologies like smart mirrors, RFID, IoT shelving, and self-checkout kiosks optimize operations and enhance personalization.
• Increasing investments in AI infrastructure and consumer preference for seamless shopping bolster growth.
• Retailers employ data analytics and AR/VR capabilities to improve product recommendations and customer confidence.

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MARKET GROWTH FACTORS

The smart retail market within Vietnam has been driven by the use of AI solutions at retail points which include predictive analytics, inventory management, personalized recommendations, and smart checkout systems that reduce human error and improve checkout speed. Other applications of AI chatbots and digital assistants are for providing 24/7 customer service and product recommendations to improve the shopping experience. AI use includes adjusting prices to increase efficiency and reduce waste through demand and purchasing habits monitoring.

Omnichannel retailing, where retailers in Vietnam integrate 'brick and mortar' stores with online channels for consumers to buy, browse, pay and return products, is also driving market growth. Clever inventory tracking that connects the physical, online and mobile channels, along with mobile apps that offer easy payment alternatives, loyalty programs and other incentives for shopping, are also key. Retailers use analytics from these touchpoints for targeted advertising and product suggestions, and augmented/virtual reality increases customers' confidence in their purchases.

Smart store technologies are being introduced to the Vietnamese retail market as a way to provide automated, interactive and smart shopping. Smart mirrors, RFID-enabled inventory tracking, IoT shelving and self-checkout kiosks are expected to reduce the need for labor. The COVID-19 pandemic has shifted demand towards cashless payment systems including mobile payments and QR codes that allow faster transactions, as well as screen displays, AI recommendations, robotics, and smart carts during in-store experiences that may reduce queue times, improve productivity, and drive brand loyalty to aid market growth.

MARKET SEGMENTATION

Offering Insights:

• Hardware: RFID Tags and Labels, Scanner/Readers, Mobile Computers, Point of Sale (POS) Terminals, Others
• Covers physical devices essential for smart retail operations, facilitating inventory, sales, and data collection.
• Software: Retail Management Software, POS Software, Inventory Management, Others
• Includes software solutions that help manage retail processes, sales transactions, and stock control.
• Services: Integration and Deployment Services, Consulting Services, Support and Maintenance Services
• Encompasses services to assist with the implementation, consulting, and ongoing support of smart retail technologies.

Retailer Size Insights:

• Small and Mid-sized Retailers
• Large Retailers
• These segments reflect market differentiation based on business scale, impacting technology adoption and requirements.

Application Insights:

• Visual Marketing
• Smart Label
• Smart Payment System
• Intelligent System
• Others
• These applications denote diverse smart retail functionalities enhancing marketing, payment, and intelligent operations.

End User Insights:

• Supermarkets
• Hypermarkets
• Specialty Stores
• Department Stores
• Others
• Represents various retail formats that utilize smart retail technologies to improve customer and operational efficiency.

REGIONAL INSIGHTS

The report covers major regional markets including Northern Vietnam, Central Vietnam, and Southern Vietnam. Specific statistics like market share or CAGR by region are not provided in the source. The market benefits from urban and semi-urban area developments, with omnichannel retail strategies improving efficiency and shopping experiences across these regions.

RECENT DEVELOPMENTS & NEWS

In July 2025, SUNMI and Excel Technologies launched Vietnam's first "SUNMI Home" in Ho Chi Minh City. This initiative introduced a sophisticated digital retail ecosystem featuring smart commercial devices and scenario-based solutions. It significantly strengthened Vietnam's smart retail infrastructure, improving technology adoption and propelling market growth.

KEY PLAYERS

• Not provided in source.

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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