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The Vietnam tea market size reached USD 106.97 Million in 2025 and is expected to grow to USD 155.40 Million by 2034, expanding at a CAGR of 4.24% during the forecast period from 2026 to 2034. Growth is driven by increasing consumption patterns, export demand, and rising interest in health-focused beverages. Demand is also supported by government incentives, tea tourism, and expanding modern retail channels including e-commerce.

Study Assumption Years

• Base Year: 2025

• Historical Years: 2020-2025

• Forecast Period: 2026-2034

Vietnam Tea Market Key Takeaways

• The market size was USD 106.97 Million in 2025.

• The market is projected to grow at a CAGR of 4.24% during 2026-2034.

• The forecast period spans from 2026 to 2034.

• Consumer preferences are shifting towards diversified tea products including specialty teas, herbal, and fruit-flavored infusions.

• Export growth is powered by premiumization from highland regions like Thai Nguyen, Moc Chau, and Lam Dong.

• Tea tourism and cultural branding are emerging trends enhancing the market appeal.

• Modern retail and e-commerce contribute significantly to market expansion.

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Market Growth Factors

Market Segmentation

Product Type:

• Green Tea

• Black Tea

• Oolong Tea

• Others

The market encompasses traditional and specialty tea types including green, black, and oolong teas alongside other varieties reflecting consumer interest in diverse flavors.

Packaging:

• Plastic Containers

• Loose Tea

• Paper Boards

• Aluminum Tin

• Tea Bags

• Others

Packagings include a variety of formats catering to different consumer preferences and retail channels, ensuring safe preservation and convenience.

Distribution Channel:

• Supermarkets and Hypermarkets

• Specialty Stores

• Convenience Stores

• Online Stores

• Others

The distribution network spans both traditional retail outlets and growing e-commerce platforms, adapting to evolving shopping behaviors.

Application:

• Residential

• Commercial

Tea products are used in household and commercial settings, highlighting their widespread consumption.

Regional Insights

The market is segmented across Northern Vietnam, Central Vietnam, and Southern Vietnam, with each region contributing uniquely to the national tea production and consumption landscape. The report details these regions as key markets without explicit statistical dominance stated. The diversity among regions supports broad market growth.

Recent Developments & News

• In October 2025, UNESCO recognized Vietnamese tea culture as a "living heritage" during the Cultures of the World Festival in Hanoi, marking a step toward inclusion on the Representative List of the Intangible Cultural Heritage of Humanity.

• In November 2024, Vietnam became the 5th largest tea exporter globally, shipping 108,000 tons with export earnings of approximately USD 189 Million, showing year-on-year volume growth of 31.9% and value growth of 34.2%, according to the Vietnam News Agency.

• In July 2024, Vietnam ranked as the eighth largest tea exporter, generating USD 135 Million from 78,000 tons in exports, revealed at a premium tea promotion conference.

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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