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Market Overview

The Vietnam vegan yogurt market reached a size of USD 15.49 Million in 2025 and is projected to expand to USD 50.07 Million by 2034. Forecasted to grow at a CAGR of 13.92% during 2026-2034, the market's growth is driven by rising consumer preference for dairy-free alternatives, increasing health awareness, lactose intolerance concerns, and expanding vegan lifestyles. Key raw materials like coconut, soy, and almond are pivotal for product innovations, while retail expansion and sustainability marketing reinforce market demand.

Study Assumption Years

• Base Year: 2025
• Historical Years: 2020-2025
• Forecast Period: 2026-2034

Vietnam Vegan Yogurt Market Key Takeaways

• Market Size in 2025: USD 15.49 Million
• CAGR (2026-2034): 13.92%
• Forecast Period: 2026-2034
• Vietnamese consumers display increased health consciousness, especially valuing probiotics and additive-free vegan yogurt variants.
• Plant-based food trends, emphasizing sustainability and animal welfare, significantly boost market growth.
• The availability of diverse raw materials like coconut, soy, and almond fosters product innovation.
• E-commerce platforms and digital marketing have revolutionized product accessibility and consumer engagement.
• Regional growth is supported by urban millennial and Gen Z consumers prioritizing ethical and nutritional values.

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Market Growth Factors

The Vietnam vegan yogurt market has grown because consumers increasingly know about the health benefits of probiotics. Millennials and Gen Z urban consumers seek probiotic yogurt alternatives. These strengthen gut health. They are fortified with vitamins and minerals. They do not contain additives. The Vietnamese government regulated probiotic product safety and quality in 2023. It grew the market by fostering consumer confidence and encouraging plant-based probiotic product innovation in the country.

Drivers include changing dietary habits towards plant-based foods and increasing environmental and animal welfare concerns, in particular among younger, educated and urban consumers who desire ethical products that match their tastes and values, without compromising on taste, nutrition, etc. The rich variety of plant-based raw materials popular in the region including coconut, soy and almond enables manufacturers to formulate a wide range of vegan yogurt products.

Vietnam's retail market can grow through digital transformation. COVID-19 impacted the e-commerce market with rapid expansion after allowing products to reach a wider audience in smaller cities. Those cities do not have dedicated health food stores. Brands use direct e-commerce sales, influencer marketing and subscription services to improve convenience. Strong online payment and logistics systems allow access to premium vegan yogurt products through the digital marketplace, improving industry growth.

Market Segmentation

Source Insights:

• Almond: Vegan yogurts derived from almond formulations, leveraging the nut’s nutritional benefits and regional availability.
• Soy: Products made using soy, offering a protein-rich, dairy-free yogurt alternative.
• Coconut: Vegan yogurts based on coconut, popular for its flavor and tropical origin.
• Others: Includes other plant-based sources not specifically categorized.

Flavor Insights:

• Vanilla: Classic vanilla-flavored vegan yogurt appealing to mainstream consumers.
• Strawberry: Strawberry-flavored variants providing familiar fruit taste.
• Mixed Berry: Combinations of various berries for complex flavor profiles.
• Raspberry: Vegan yogurt with raspberry flavor, offering tartness.
• Peach: Peach-flavored yogurts designed for varied palate preferences.
• Others: Additional flavors beyond those specified.

Application Insights:

• Frozen Dessert: Vegan yogurts used as components or alternatives in frozen dessert products.
• Food: Application of vegan yogurt within general food items.
• Beverages: Use of vegan yogurt in drinks and smoothies.
• Others: Miscellaneous applications not covered above.

Distribution Channel Insights:

• Hypermarkets and Supermarkets: Large retail chains selling vegan yogurt products.
• Convenience Stores: Smaller, accessible retail outlets.
• Online Stores: E-commerce channels enabling direct consumer access.
• Others: Other distribution avenues.

Regional Insights

The Vietnam vegan yogurt market is analyzed across Northern Vietnam, Central Vietnam, and Southern Vietnam. The report indicates that urban regions, particularly Northern Vietnam with its concentration of young, health-conscious consumers, act as significant drivers for market expansion. These consumers support the adoption of plant-based and probiotic-rich vegan yogurt products, fueling growth in this dominant region.

Competitive Landscape

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Customization Note

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