Article -> Article Details
| Title | What is page authority? Everything you need to know in 2026 |
|---|---|
| Category | Business --> Education and Training |
| Meta Keywords | What is Page authority |
| Owner | Ahmed Niazi |
| Description | |
Page authority (PA) is a score from 1 to 100 developed by Moz. It predicts how likely a single webpage is to rank in search results. A higher score means a stronger chance of ranking. It is based on link data, including the number and quality of backlinks pointing to that page.What is page authority and why does it matter?Page authority is one of those metrics that sounds complicated but is actually pretty simple once you get it. Moz created it to give SEOs a quick way to judge the strength of any individual page not the whole website, just that one URL. What is page authority? It is a score from 1 to 100 that shows how strong a page is. Pages in the 40s and 50s are doing well, while anything above 60 is very strong. New pages usually start with low scores, and that is completely normal. In real SEO campaigns, I have seen pages with PA scores of 35 outrank pages with PA scores of 55 simply because the content was more relevant and the on-page experience was better. So PA is a guide, not a guarantee. That said, it is still useful. When you are doing competitor research or deciding which pages to build links to first, PA gives you a fast, comparable number to work with. What is page authority and what affects it the most? The score is mainly driven by backlinks. How many pages link to yours, and how trustworthy those pages are, both play a big role in what is page Want to check your PA? Use the freeMoz Link Explorer orAhrefs Backlink Checker to pull data on any URL in seconds. Related FAQS :What is the difference between domain authority and page authority?Domain authority (DA) measures the overall strength of your entire website. Page authority (PA) measures the strength of just one specific page. Think of DA as your brand reputation and PA as how one particular article or landing page performs. Both scores are made by Moz and both go from 1 to 100. How can I improve my page authority?The fastest way to improve PA is to get quality backlinks pointing directly to that page. Write content worth linking to —original data, detailed guides, or free tools work well. Then do outreach to relevant sites and ask them to link to it. Internal linking from your high-PA pages also helps pass authority across your site. You can learn more about the technical side in ourtechnical SEO audit checklist. Does page authority actually affect Google rankings?What is page authority and does it affect rankings? Page authority does not directly affect your Google rankings because it is a third-party metric created by Moz, not a Google signal. But here is the key point: what increases page authority, like strong backlinks, quality content, and a clean structure, is exactly what Google rewards. So when you improve what is page authority built on, your rankings usually improve too. Think of page authority as a helpful shortcut, not the final answer. What is a good page authority score?There is no single magic number. It always depends on your competition. If the top pages ranking for your keyword have PA scores around 30, then a PA of 35 puts you in a great spot. Check the PA of pages already ranking on page one for your target keyword that gives you a real benchmark to aim for. How often does page authority update?Moz updates PA scores regularly as they recrawl the web and refresh their link index. Big changes in your backlink profile like earning a few strong links or losing some can shift your score within a few weeks. It is not a real-time metric, so do not panic if you do not see instant changes after link building. | |