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Market Overview

The Egypt Insurtech market size was USD 30.90 Million in 2024. According to IMARC Group, the market is expected to reach USD 478.49 Million by 2033. This growth is propelled by the rise in e-commerce and online transactions, which drives demand for digital insurance services. Additionally, increasing mobile penetration and enhanced connectivity contribute to expanding insurance accessibility across Egypt. These factors collectively foster a rapid expansion in the Egypt Insurtech market during the forecast period 2025-2033.

How AI is Reshaping the Future of Egypt Insurtech Market:

• AI integration enhances data analytics, enabling personalized insurance products and improving risk assessment accuracy.

• The introduction of 5G services in Egypt bolsters AI-powered Insurtech solutions by providing faster connectivity and supporting IoT and smart city developments.

• AI-driven robo advisory and machine learning technologies automate claim processing, boosting efficiency and customer satisfaction.

• Startups like Amenli utilize AI to develop digital user experiences and manage claims, supported by recent funding rounds.

• AI facilitates embedding insurance products within e-commerce platforms, enhancing accessibility and convenience for consumers.

• Telecom operators such as Vodafone Egypt and Orange Egypt are expanding infrastructure that supports AI-enabled digital insurance innovations.

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Market Growth Factors

The rapid mobile penetration and improved internet connectivity across Egypt are significantly boosting the Insurtech market. Mobile applications offer users seamless access to insurance services without visiting physical locations. The mention of major telecom operators like Vodafone Egypt, Orange Egypt, e& Egypt, and Telecom Egypt launching 5G in 2025 indicates strong infrastructural advancement fostering digital insurance growth. This enhanced mobile network facilitates AI, IoT, and smart city solutions, making insurance products more accessible, especially for rural and underserved populations, thereby expanding market share.

The surging growth of e-commerce and online transaction activities in Egypt is a vital factor driving the demand for digital insurance products. People increasingly prefer purchasing financial services online, expecting the same convenience for insurance. IMARC Group notes Egypt's e-commerce market aims to reach USD 193.1 Million, creating a conducive environment for Insurtech firms to embed insurance into daily online activities. This convergence creates new opportunities for startups and established providers to innovate and broaden their customer base effectively.

The Egypt Insurtech market benefits from technological advancements, especially the adoption of AI, machine learning, and cloud computing. These technologies enable Insurtech firms to offer personalized, efficient, and scalable insurance solutions. Companies like Amenli have attracted significant investments to enhance their technology and digital customer experience. The rise of AI-powered services such as robo advisory and IoT-based insurance products improves claims management and policy offerings, making insurance more consumer-friendly and operationally efficient.

Market Segmentation

Type Insights:

• Auto

• Business

• Health

• Home

• Specialty

• Travel

• Others

Service Insights:

• Consulting

• Support and Maintenance

• Managed Services

Technology Insights:

• Block Chain

• Cloud Computing

• IoT

• Machine Learning

• Robo Advisory

• Others

Regional Insights:

• Greater Cairo

• Alexandria

• Suez Canal

• Delta

• Others

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent Development & News

• July 2025: Saudi Insurtech Yasmina raised $2 million in a seed round led by Scene Holding to expand its embedded, API-driven insurance platform. Yasmina plans to enter the Egyptian market in 2026, enabling digital platforms to offer personalized insurance products rapidly at checkout.

• November 2024: Egyptian Insurtech startup Amenli secured $2.3 million funding led by EBRD Venture Capital, with follow-on investment from Y Combinator. Amenli offers medical, car, home, and business insurance and manages claims digitally, contributing to expanding coverage in Egypt’s underpenetrated market.

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About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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